[SWEATLANA]

This is where all the hard work happens. At the heart of the [solidcore] resistance workout, is their unique reformer, sweatlana. It’s a stationary platform with a carriage that slides back and forth on wheels. Their reformers utilize eight springs that allow for various levels of tension and resistance training, providing limitless possibilities for muscle failure. [Sweatlana] only works as hard as the athlete. Up your springs to up the resistance and the [results].

Supporting Documents:

• Sweatlana Info Sheet
• Professional Photos — For use in the flyer design

MUSCLE FOCUS CALENDAR

[solidcore] classes are designed with a rotating monthly muscle focus to maximize the workout and deliver balanced bodies. Every day they pair 2 muscle focuses together, an upper body and a lower body. Every class, unless otherwise noted, features a core warmup and oblique section of class. They also have a monthly muscle focus, which highlights the overarching muscle focus that is highly present throughout the month.  

Supporting Document:

• Muscle Focus Talking Points

Muscle Focus Segments

Core: center core, left oblique, right oblique

Upper body: back, biceps, chest, triceps, shoulders, arm wrap 

Lower body: outer glutes, center glutes, inner thighs, hamstrings, leg wrap

The [solidcore] ethic embodies strength through putting in the work and sweating it out. Every workout centers around their unique reformer: [sweatlana], a machine purposefully built to push an athlete to their limits. As a bespoke machine, though, it comes with a learning curve. With this project, we're looking for someone to lay out the unique components and how to utilize them in an easy to understand way through the creation of an infographic that the [solidcore] team can use to clearly illustrate what [sweatlana] is.

The goal of this project is to create a two-sided infographic flyer. For the front, you'll use photos of [sweatlana] to break down the functional parts of the machine. One of the advantages of [sweatlana] is the many different ways you can customize the use of the machine to different exercises. By adjusting the springs, handle positioning, or stationary platform anchor side, one can target different muscles alternating between various levels of tension and resistance training. The front side should be purely anatomical, in regards to the parts of the machine that is. The back side should showcase  the versatility of [sweatlana] by illustrating not only how you can target different muscle focuses with this machine but also how the [solidcore] workout ecosystem maximizes this potential through its muscle focus calendar. It should strike a balance between the benefits of targeting different muscle focuses and how this machine and our workout can provide that balance.

While the primary goal of this infographic is informational, it should be presented in a playful and engaging manner. The [solidcore] voice is bold, like their mentality under the blue lights – it pushes boundaries, shows strength, and builds community. It also has fun, with tongue-in-cheek relatability. This should come through both in your design and the accompanying copy. You'll work with the [solidcore] team to refine this, and can refer to the brand guidelines to inform your pitch.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 2 total Static Images.

• Two 8.5x11 pdfs 

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review the platform best practices page.

• [solidcore] studios
• Fitness conferences
• In-person events

 

TARGET AUDIENCE:

• New/potential clients

 

TONE:

• Informative
• Playful

 

EXECUTIONAL MANDATORIES: 

• Always bracket [sweatlana]
• Export settings should be set to 300dpi for print using CMYK color space

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): Please share your past design work, specifying your role. Please link to individual assets.

• PROOF OF CONCEPT ARTWORK (Optional): We're giving you the option submit one proof-of-concept static image (8.5x11), illustrating how you might approach laying out the front side of the flyer.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.