There’s a tool for every job, but professional residential contractors and tradesman and hardcore DIYers know that the best tool for every job is a Rockwell. Rockwell Tools are built to last and have the warranties to prove it. Because whether you’re a contractor building new homes, a maintenance crew chief deep under the earth in an industrial mine, or just fortifying your kids’ treehouse, you need power tools that you can rely on to get the job done–not just today, but every day.
Rockwell knows that no matter the job, quitting is not an option – and they’re standing behind that credo with an industry-leading 20-year warranty on their Brushless Motor Cordless Professional Power Tools line. Think of all the projects you could not just take on, but knock out of the ballpark with the guarantee and trust of a Rockwell tool.
So what does ‘quitting is not an option’ mean to you? Let’s hear your awesome Ideas for Videos that show how professionals and DIYers can benefit from complete trust in their tools.
The goal of this project is to create a 30-60 second Video (with a 15 second cutdown) that explores Rockwell’s credo, “Quitting is not an option.” Your Video should find a creative way to demonstrate that Rockwell’s 20-year warranty is a real game changer, especially for residential contractors and tradesmen.
NOTE TO IDEA SUBMITTERS: Rockwell wants to know how having 100% trust in your tools can help out in the day-to-day lives of professional residential contractors first and foremost. They’re NOT looking for ideas about isolated workers in extreme conditions on in exotic locations (although the tools work great there, too!)
NOTE: The 30 to 60 second Video and 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
--Key Marketing Messages:
--Target Audience: Residential Contractors, Serious DIYers/Weekend Warriors, 18-50, men and women.
--Executional Mandatories:
--Tone: Authentic, inspirational, emotional, humorous, or non-traditional.
--Exposure: YouTube, online and digital advertising, in sales pitches to retailers.
--Product: Sponsor has a limited amount of product available for the pitch winners to use in their Videos.
--Additional information: Rockwell Tools dates back to the 1950s and re-launched in 2005. Rockwell is known for being innovative and offering trustworthy, high-quality products.
This Project will be worth a total of $35,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for Rockwell’s new line of power tools with a 20-year warranty in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video(s) based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $600, the 2nd place Video $450, and the 3rd place Video $362.50) – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The two (2) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,250, at a minimum, and have a chance to compete for the $18,000 First Place Video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The two (2) winners from the Pitch Phase will each create a 60-second Video based upon their winning Pitch.
NOTE: The 30 to 60-second video and 15-second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.
The Judges will score the two (2) winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the two (2) Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $18,000; and 2nd place $12,250 (less any 5% one-time residual payments paid to the Idea winners, as applicable).
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $362.50, $450, or $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file with split audio using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials for permanent and complete buy out for the benefit of Posited Tool Corp (Rockwell Power Tools) and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.