There’s no denying that humans have done some extraordinary things in our short time on Earth. Unfortunately, too often those gains have come at the cost of the environment, the effects of which are only just beginning to be felt across the world.
Author, entrepreneur and sustainability advocate Thomas Addaquay wants to change that through grassroots, crowd-sourced innovation, and he’s inviting the Tongal community to help spread the message with a 60-second book trailer for The Wealth of Individuals.
The Wealth of Individuals is all about empowering the public to help grow and nurture the green economy. Through reading The Wealth of Individuals and exploring its companion site, GreenXPrize.com, people will be able to live more sustainable lives as well as generate wealth in the ‘green’ economy, by working directly with other like-minded innovators and sponsors.
Be a part of the change you wish to see in the world: create a book trailer for The Wealth of Individuals and GreenXPrize that will help spread the message of sustainable technology, eco-friendly innovation, and a healthier planet for all.
GreenXPrize is an online contest platform designed to inform, educate and activate an audience of passionate consumers. Contests will allow anyone with a good, green idea the opportunity to make money for bringing new green tech and sustainable innovation ideas to brands and sponsors on the site.
The goal of this project is to produce one (1) 60-second book trailer for The Wealth of Individuals that promotes the book’s message of re-thinking economic principles for a greener future. The Video should reference GreenXPrize and encourage viewers to improve the planet while earning money.
Through links to GreenXPrize and the project hashtag #GreenWealth, your book trailer should encourage viewers to not only purchase a copy of The Wealth of Individuals but also to sign up for the GreenXPrize email list and share the book and site over social media.
The Pitch winner will be provided with a manuscript of The Wealth of Individuals prior to the Video stage.
You are encouraged to be creative in your Video: feel free to use animation (2D, whiteboard, stop motion, etc.) or stock footage to help illustrate the messages of The Wealth of Individuals.
--Key Marketing Messages:
--Target Audience: Middle-class men and women ages 30-60; green tech college programs.
--Executional Mandatories:
--Tone: Educational, passionate about the environment, and excited about the money-making opportunities on GreenXPrize.
--Exposure: GreenXPrize.com, which will go live concurrent with the Video; social media accounts (YouTube, Facebook, Twitter, Google+, etc.).
This Project will be worth a total of $5,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $2,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $2,500 as the First Place video. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: VIDEO – The winner from the Pitch Phase will create 60-second Video based upon their winning Pitch.
--Video Phase Payout: The winner of the Video Phase will earn $2,500 upon successfully satisfying the criteria laid out in their winning Pitch.
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $125 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.