All adventurous 20-something women know: It's about late nights into mornings, and who you spend them with, that makes those sunrise #latergrams truly unforgettable. It's about taking care of business until that last drop of coffee and final % of laptop juice is gone, so you can crush that morning presentation. It's about that romantic fairy-tale actually happening, or a last-minute ticket to a super secret rock show. It's that moment where you can’t believe this is your life… until you’re snapped back to reality by your smartphone alarm and have to pull it all together to achieve that oh-so-fresh-effect when it’s oh-so-bright-and-early.
Thankfully Olay Fresh Effects has you covered. Their new line of skin care products is formulated with a blend of honeysuckle and white tea essence that helps hydrate and re-energize your skin, giving millennial muses everywhere the look and feel of:
{instant beauty sleep. no sleep required.*} *SRSLY THO. GO 2 BED.
So Tongal, squeeze back into your skinny jeans, channel your inner 22-year old femme, and get ready! Because beyond examples of partying your face off – we want YOUR most uniquely elevated nights to remember: show us your most stunning visuals we'll never want to forget and tell us your most relatable stories about how even after a long night of (fill in the blank), you still woke up to (fill in the blank), looking effortlessly sparkling, in that perfect ray of sunshine, like you just slept a full 12 hours… Or at least made everyone else think you did.
Sponsor's Notes for Filmmakers:
Casting: Sweet Spot – 22-24 years old; Diversity (esp US Hispanic) a big plus; Great skin. Would love if she is interested in being interviewed/behind the scenes footage. Looking for talent that is dynamic, vibrant, glowing, authentic.
Music: Music is a huge content platform for Olay Fresh Effects. If there is any back story on the music, (up and comers, female artists) we’d love to learn more. We also plan to have partnerships with iRadio, etc so we can extend this into more platforms if we have a fitting story.
Product: At a minimum, you must show at least one product in your video. Ideally we’d show the product AND show the product in use. (Sponsor will make product samples available as this NEW LINE is NOT YET RELEASED!)
Please focus on:
• {Everything Off!} Deluxe Makeup Removal Cloths – *most important to see in use*
• {Bright On Schedule!} Eye Awakening Cream–*2nd most important to see in use*
• {Dew Over!} Hydrating Gel Moisturizer
• {Soak Up the Sun Protection!} Moisturizing Sunscreen
Olay wants you to create a fun, authentic and shareable 30 or 60 second video about how the new line of Fresh Effects skin care products empowers women to own the morning by giving them the look and feel of instant beauty sleep, with no sleep required.
What kind of after-dark memorable mischief can you and your girlfriends make? What dusk to dawn webs can you weave? What’s that one enchanted evening that you’ll treasure forever? And did you actually pull it together to meet your boyfriend’s parents for the first time ever… for 9:00am breakfast… on Easter Sunday …oh, and his Grammy saved a special seat just for you.
Show us how Fresh Effects helps YOU own the morning. Your video can be fiction, non-fiction, in real time, told through social media, no rules, get creative, go bananas!
Sponsor's Notes for Filmmakers:
Casting: Sweet Spot – 22-24 years old; Diversity (esp US Hispanic) a big plus; Great skin. Would love if she is interested in being interviewed/behind the scenes footage. Looking for talent that is dynamic, vibrant, glowing, authentic.
Music: Music is a huge content platform for Olay Fresh Effects. If there is any back story on the music, (up and comers, female artists) we’d love to learn more. We also plan to have partnerships with iRadio, etc so we can extend this into more platforms if we have a fitting story.
Product: At a minimum, you must show at least one product in your video. Ideally we’d show the product AND show the product in use. (Sponsor will make product samples available as this NEW LINE is NOT YET RELEASED!)
Please focus on:
• {Everything Off!} Deluxe Makeup Removal Cloths – *most important to see in use*
• {Bright On Schedule!} Eye Awakening Cream–*2nd most important to see in use*
• {Dew Over!} Hydrating Gel Moisturizer
• {Soak Up the Sun Protection!} Moisturizing Sunscreen
Your video SHOULD:
• be relevant and relatable to women ages 18-34, but should hit the sweet spot of age 22.
• showcase real-life situations beyond simply late-night partying.
• deliver on the themes of:
• {instant beauty sleep. no sleep required.*} *SRSLY THO. GO 2 BED.
• “Whatever your night, you can be a morning person.”
• “Skin’s morning pick me up!”
Your video MUST: Integrate one or more of the NEW Fresh Effects products, not yet in-market, however the Sponsor will make product samples available to Pitch winners and potential wild card creators. Be sure to display the packaging and show your actors using the product in a way that feels natural and organic to the story.
-- Key Marketing Messages:
• {Instant beauty sleep, no sleep required.*} *Srsly tho. Go 2 bed.
• Olay Fresh Effects gives a blast of reenergizing hydration with a hint of honeysuckle and white tea essence.
• Olay Fresh Effects is the ONLY skincare brand that gets me, my lifestyle and my 20-something skincare needs!
-- Target Audience: Primary target: 22 year-old female. Secondary target: 18-34 year old females. She is a young & trendy consumer, starting a real skincare routine for the first time (beyond just a cleanser), and, in many cases just out of college and beginning a new “adult” life. She is always on-the-go, always-on, and sleeps in arms length of her smart phone. She is motivated by FOMO – “the fear of missing out” and needs product solutions that can keep up with her wherever she is. She seeks solutions for dark circles, oily skin/shine, and general basic care/maintenance/skin health.
-- Executional Mandatories:
• Must show at least one of the new Fresh Effects products in your video (especially the {Everything Off!} Deluxe Makeup Removal Cloths and/or {Bright On Schedule!} Eye Awakening Cream in use).
• Must Mention “Olay Fresh Effects” once in the video.
• Do not show competitive products or any other brand logos or labels in your video.
• Night time and morning scenes, if any, should be PG-13, not R-rated.
• You may be required to include a bumper / end tag with a Call to Action like: “Learn how to live the fresh life at FreshEffects.com and YouTube.com/Olay, and be sure to follow @fresheffects on Twitter & Instagram.”
• Should your winning video be used in broadband, you may be required to cut to broadband specs (to be provided by Sponsor).
-- Tone: Olay Fresh Effects is your free-spirited, thrill-seeking and fun-loving BFF with a fresh and fearless personality. It is positioned to 22 year old female consumers in the marketplace as “not your mother’s Olay” via lifestyle imagery/messaging, emphasis on digital/social, and multi-media partnerships with MTV & Roxy.
-- Exposure: Intended for use on Olay.com, Olay’s YouTube channel, and Olay’s social media (Facebook, Instagram, Vine). May be used for Broadband spots and within Rich Media digital banner ads.
This project will be worth a total of $40,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for an Olay Fresh Effects {Instant beauty sleep, no sleep required.*} *Srsly tho. Go 2 bed. Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The FOUR (4) Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $800, the 2nd place Video $500, the 3rd place Video $300, and the 4th place video $200) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30 or 60 second video based on one of the winning Ideas. The THREE most compelling Pitches will be selected and will receive $1,000 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $4,000, at a minimum, and have a chance to compete for the $16,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s “5,000 LEGOs, Unlimited Inspiration” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The THREE winners from the Pitch Phase will create a 30 or 60 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the ONE (1) highest scoring Wild Card Video and the THREE (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the THREE (3) Pitch winners, along with the ONE (1) non-Pitch Video creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $16,000, 2nd place $10,000, 3rd place $6,000 , and 4th place $4,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).
-- Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.
To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:
Username: TongalMusicKT@tongal.com
Password: duchess
Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).
Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!
1. Videos MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal site is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Any use of a Killer Tracks track obtained through Tongal in connection with the Olay Project that is outside of such Tongal member's submission to such project is strictly prohibited.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Olay.
6. Submissions must not portray Olay in a negative way, the determination of which will solely reside with Olay.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. You must be at least thirteen (13) years or older to enter.
10. Minimum 50 Pitches, or the contest may repost for seven (7) days at the Sponsor's discretion.
11. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
12. Judges will consist of representatives from Olay.
13. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.
14.In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
15. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.