There is some exciting news on the block about oil. Play close attention! For most of our lives, we’ve been (falsely) warned to keep our faces away from oil. If it gets anywhere near your skin, you might have a Wicked Witch style melt down. But it turns out, oil’s been getting a bad rap all these years.* You just have to know how to use it correctly!

 

Just like there are good witches (Glinda!), there are also good oils (Neutrogena!). In fact, the oils found in Neutrogena Ultra Light Cleansing Oil are just what your skin has been craving all these years. These oils act like a magnet to extract the unwanted oils and impurities from deep within the pores, and combined with the water-soluble solution, rinse skin completely clean with no greasy residue. And it’s really, really great at wiping off makeup and dirt to leave us feeling fresh and clean! 

 

Who knew oil was our next best friend!? Neutrogena wants to make sure everyone understands how oil can be great for your skin. They need an exciting, engaging message that teaches people how to use this new product correctly for the maximum clean and fresh feel! That’s why they’re turning to the Tongal community for some Videos to educate consumers about how to use Ultra Light Cleansing Oil, and of course show off the benefits. Check out the Objectives tab to find out more.

 

*And so did the Wicked Witch if you think about it. Dorothy killed her sister after all – you’d be a little miffed, too.

 

===SPLIT===

 

• Neutrogena is looking for a suite of three videos from one filmmaker to raise awareness about their new product, Ultra Light Oil Cleansing Oil.
• Videos need to communicate that oil can be good for your face.
• This product extracts impurities and rinses faces clean. 

 

 

The goal of this project is to drive awareness of and education on the form & benefits of cleansing oil and how to use Neutrogena’s Ultra Light Cleansing Oil, by bringing in new users to try the cleansing oil form through a series of Videos.

 

One filmmaker will be selected to create the three following 30-60-second Videos:

• Product how-to: explain how to use Ultra Light Cleansing Oil to obtain maximum benefits. This needs to be creative since the messaging is new to the category and consumer.
• Bust the myths that oil clogs pores, causes breakouts.
• Interview with the Neutrogena R&D team in Skillman, New Jersey. Filmmaker will be responsible to provide your own travel and accommodations if not local.

FILMMAKERS: PLEASE NOTE ACCELERATED PRODUCTION SCHEDULE. Also, in your Pitch, please outline how you will create all three Videos as a series with a consistent look/tone/feel. ALSO NOTE THAT YOU CAN ONLY USE ONE ACTOR FOR ALL THREE VIDEOS. 

 

NOTE: The 30-second Video and 15-second cut-downs are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages:

• Removes 99% of waterproof makeup, dirt, and oil with no greasy residue. 
• Lightweight formula combines a blend of fine oils that act like a magnet to effortlessly and effectively extract oil and impurities.
• Leaves skin clean and feeling soft
• Non-comedogenic

 

--Target Audience:

• Women 18-54, skin-care involved, general market and Hispanic. She is adventurous, reacting to life’s challenges to become a better, stronger individual
• Connected: digitally and personally connected to friends and family; seeking product information through her network and digital research
• Positive: positive in the present and optimistic about the future; she aspires to be strong, independent, and make a difference in the world
• Ambitious: good isn’t good enough- she wants to be great and has high hopes for what the future holds; she doesn’t settle down, but keeps her eyes on the next big thing
• Searching: life is a journey and she is still finding herself. This journey extends to product exploration. She is excited by finding and trying new things in life and for her skin

 

--Executional Mandatories:  

• No competing products shown
• Must show cleansing oil bottle shot
• Must show product form
• Must show product applied to skin in how to video
• Can only use one talent for all Videos.

  

--Tone: Fresh, friendly, informative.

 

--Exposure: Intended for Neutrogena social/digital/retail platforms.

 

--Product: Product will be made available to Pitch winner.

 

 

 

This Project will be worth a total of $35,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. YOU MAY ONLY USE ONE WOMAN FOR ALL THREE VIDEOS.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $15,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $20,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will create a THREE 30-60 second Videos with 15-second cut-downs for each video and 2-3 stills per Video based upon their winning Pitch. One set of stills should outline how to use cleansing oil: i.e. girl applying cleansing oil to dry skin, girl rubbing cleansing oil on face circular motion, girl applying water to skin, girl drying skin, etc.

 

NOTE: The 30-60-second Videos and 15-second cut-downs and stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.