“Two Great Things Made Even Better Together.”

Milk and Cookies.

McCartney and Lennon.

Golden Doodles.

 

There are certain pairs, dynamic duos, titanic twosomes, if you will, that are just magical when they come together. They bring out the best in each other to create something original and amazing.

 

Now, NESCAFÉ has found its perfect mate: Introducing NESCAFÉ with COFFEE-MATE. The combination of richly roasted coffee and downright creamy deliciousness. With NESCAFÉ, the world’s leading coffee, and COFFEE-MATE, the #1 coffee creamer, one plus one equals more than you can imagine.

 

Now Nestlé needs your help to get the word out about this tasty new product – rich NESCAFÉ and deliciously creamy COFFEE-MATE together in one!

 

 

The goal of this project is to produce a fun, playful, creative AND shareable 15-second Video that illustrates the "Even Better Together" concept of the whole being  greater than the sum of its parts, in this case, NESCAFÉ with COFFEE-MATE! Develop your own creative way to illustrate the news that two great things, rich NESCAFÉ + creamy COFFEE-MATE, are now together in one coffee + creamer combo.

 

• Nestlé is open to all super creative interpretations of how to bring this dynamic, delicious duo to life. Are you inspired by live action, animation, stop-motion, mixed media? You have 15 seconds… so go for it!

 

• If a comparative pairing is referenced – dream big, but since it may be challenging for the IP of famous people, places, or things to pass through Nestlé legal approval, the Sponsor encourages more generic examples that can be found in the public domain. Brangelina is great, but it might be tough to get Brad and Angie to sign off on your Instagram video ;)

 

--Key Marketing Messages:

• NESCAFÉ with COFFEE-MATE: Even better together!
• #NescafeCoffeemate
• Nescafé with Coffee-mate is a deliciously rich, creamy cup of coffee that I can make in one simple step.  I’m excited to try it!

 

--Target Audience: Coffee  drinkers who like to add creamer. Men & Women, ages 30-40. Tech savvy and like to try new  food and beverage products.  

 

--Executional Mandatories:

• Do not show people drinking more than one cup/mug of NESCAFÉ with COFFEE-MATE in a single sitting (portion control is critical).
• Do not mention competitive products, either creamer or coffee brands.
• Do not show a NESCAFÉ product and a COFFEE-MATE product separately; focus on the new NESCAFÉ with COFFEE-MATE product provided.
• A brand-approved bumper will be provided.

 

--Further Guidelines, when creatively applicable:

 

• The videos should communicate the contents of the product canister: coffee and coffee creamer in one, and the product functional benefit: a rich, creamy cup of coffee that I can enjoy in a single step.
• In lieu of a NESCAFÉ with COFFEE-MATE logo, use a package shot. Available under assets tab.
• 3 varieties are available: French Vanilla, Hazelnut, and Sweet & Creamy Original. French Vanilla is the priority if only one is shown.

• If a mug is shown in your Video, use a NESCAFÉ red mug.

 

 

--Tone: Fun, playful, upbeat, creative. Optimistic, Sociable, Enthusiastic. Celebrate the new product launch.

 

--Exposure: Nestlé Facebook, Twitter and Instagram.  

 

 

--Product: Product will be available to Pitch winners, and a limited amount made available for Wildcard creators.  If additional product is needed, it’s currently available at Target stores (rolling out nationally to other major retailers by September). Product shots are available under the assets tab. 

 

 

This Project will be worth a total of $35,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a fun, sharable Video about Nescafe with Coffee-mate in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $500 the 2^nd place Video $350, 3^rd place Video $250, 4^th place Video $250, 5^th place Video $125, and 6^th place Video $100– see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

•  Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 4 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $2,000 at a minimum, and have a chance to compete for the $10,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 4 winners from the Pitch Phase will each create a 15-second Video based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 2 highest scoring Wildcard Videos along with the 4 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 4 Pitch winners, along with 2 Wildcard creators, will receive prizes.

 

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000,  2nd place $7,000, 3^rd place $5,000, 4^th place $5,000, 5^th place $2,500, and 6^th place $2,000 less any 5% one-time residual payments paid to the Idea winners as applicable).

 

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Participants are not permitted to use other music providers other than those listed herein.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form.

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,575  (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal. Participants are not permitted to use other music providers other than those listed herein.

  

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. Videos must be in the English language or subtitled.

 

8. Limit 5 submissions per member, per Phase.

 

9. You must be at least thirteen (13) years or older to enter.

 

10. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

 

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

 

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

 

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

 

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.