Finding the perfect snack is a challenge. You want something delicious, refreshing, good for you, and not too heavy, all at once.
Fortunately, our Mystery Sponsor has a 100-calorie Greek yogurt that meets all of the above criteria and more: it’s even got a myriad of tasty topping options to add a little crunch to your snack time.
Now, our Mystery Sponsor wants your Ideas for fun and approachable Videos to get people salivating over this product. Don’t limit your brainstorming to the typical product-centric spots. The Sponsor is open to all sorts of Ideas – as long as they contain creative ways to demonstrate this 100-calorie Greek Yogurt’s great taste.
The goal of this project is to come up with an Idea for a fun and approachable short Video for our Mystery Sponsor’s delicious 100-calorie Greek yogurt. Ideas don’t have to be straightforward commercials focused on product benefits but they must show the yogurt being eaten.
--Key Marketing Messages:
--Target Audience: Women 35 and up who love to eat, but are wary of weight gain.
--Tone: Playful, fun, and approachable. Not seductive or overly serious.
--Exposure: Digital.
This Project will be worth a total of $1,500 and consists of an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a fun Video about an awesome 100-calorie Greek yogurt in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $500 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submissions must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.