MegaRed supports heart health so that people can do the things that make them feel alive and fulfilled – at any age. This project aims to identify people who have made a big commitment to the “SECOND ACT” of their lives – and tell their stories on film.  MegaRed is looking for folks in their 50’s and 60’s who’ve discovered what their heart really beats for. Through Tongal --  yes, that means YOU -- MegaRed wants to hear their true stories about a renewed zest for life, and also hear how they’ve made their second act into a passion play!

 

Here are two existing campaign videos from MegaRed. The goal is to continue this campaign and find similar people and bring their stories to life.

Jay http://www.youtube.com/watch?v=Z6s4cW2lcYw&feature=c4-overview&list=UU1Sa3f1YYoVu_qsTqg_rLLg

 

Carol http://www.youtube.com/watch?v=Wp0jv_UQ14Y&list=UU1Sa3f1YYoVu_qsTqg_rLLg

 

Please note: Payment for a winning Story Submission is contingent upon cooperation with the filmmaker(s) selected to bring the Story to life.  Payment will be made upon completion of the Video phase.  If necessary, travel arrangements and expenses to meet or film the Story winner are the responsibility of the Pitch winner.

 

 

The goal of this project is to create a 60-120 second Video with a 15 second cut-down that showcases real Boomers’ stories and their passions. Videos must relate a tension or moment in their life that made heart health (emotionally and physically) a priority, such as stress, the birth of a grandchild, etc. The Video should capture the commitment and enthusiasm that the subjects have for keeping their heart and passions healthy.

 

--Key Consumer takeaway: MegaRed cares about your heart health, so you can pursue what your heart beats for.

 

--Target Audience:  Heart-health concerned Boomers (ages 50’s-60’s) and anyone searching for a natural way to keep their hearts healthy.

 

--Tone: Inspiring, committed, vibrant

 

--Exposure: Digital, potential for broadcast

 

--Executional Mandatories:

• Photo of subject who has agreed to participate in this project is required upon submission to the Story Phase.
• Video cannot discuss/suggest/imply any illness or disease or that MegaRed can treat/prevent/cure any illness or disease. Product role could implicitly be that of one of the aspects of a heart healthy lifestyle.
• Videos cannot mention heart disease in family.
• Videos should feel consistent with the existing assets. It should not appear that talent are directly endorsing the product. 
• Use the Sponsor-provided branded, consistent opening frame and closing frame to bring cohesiveness to potentially different story telling styles. Consider incorporating the product in the video as a prop for branding.
• MegaRed red color background must be used on all art cards.
• Include a Call To Action (CTA): Phased approach is recommended. First CTA to be focused on learning more, then gradually transition to “Support your heart health. Try MegaRed today!” Link to ecommerce in end card. 

 

 

Project Details: This Project will be worth a total of $65,000 and consists of three Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY – Submit a photo of yourself or a subject who has agreed to participate in this project and tell us your/their unique Story in 500 characters or fewer. The winning Story submissions will receive $1000 each and a 5% one-time residual payment for any winning Videos based on their Story. That means if your winning Story is the basis for the 1^st place Video, in addition to the Story Phase prize, you will receive $1,000, the 2^nd place Video $500, 3^rd place Video $300, and 4^th place Video $250– see Video Phase Payout details for more information.

Please note that Story Phase subjects do NOT need to be currently taking MegaRed or planning to take MegaRed. 

Payment for a winning Story Submission is contingent upon cooperation with the filmmaker(s) selected to bring the Story to life.  Payment will be made upon completion of the Video phase.  If necessary, travel arrangements and expenses to meet or film the Story winner are the responsibility of the Pitch winner.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work, showreel, etc.

• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

• Images (Optional): Additional concept art, storyboards, scripts, casting notes, anything that helps get your point across.?
• Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome. 

 

The 4 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 4 winners from the Pitch Phase will each create a 60-120 second Video with a 15 second cut-down based upon their winning Pitch. The Judges will score the 4 winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the 4 Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000, 2nd place $10,000, 3^rd place $6,000, and 4^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks, and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,550 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST be 60-120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

 

8. Limit 5 submissions per member, per Phase.

 

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible. This project contains TWO rounds of included revisions.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

 

14. Payment for a winning Story Submission is contingent upon cooperation with the filmmaker(s) selected to bring the Story to life.  Payment will be made upon completion of the Video phase.  If necessary, travel arrangements and expenses to meet or film the Story winner are the responsibility of the Pitch winner.

 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.