4moms is a company dedicated to providing innovative solutions that make parenting easier and more enjoyable for families all across the globe. Like all 4moms products, the mamaRoo® is truly remarkable. From planning to production, it was shaped by the expertise of designers, doctors, nurses, and most importantly, hundreds of parents. Their team used motion sensors to measure movements of real moms and dads as they soothed their babies, and found that parents don’t vibrate like bouncy seats or swing like swings. They bounce and sway. So they built the mamaRoo® to do just that - to move like you do™. To learn more about the mamaRoo® and see videos of it in action visit: http://www.4moms.com/mamaroo

 

Create a 60 second video that gets consumers excited about the mamaRoo® baby seat in a creative way. Videos can be witty/funny, sentimental/emotional or simply a testimonial based on true stories or personal experience.  
 

 

This project will be worth a total of $20,000 and consist of three phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.

PHASE 1: CONCEPT – In 250 characters or less, either tell us 1) your Concept for a mamaRoo® Video or 2) for those of you who own or are familiar with the product already, “why I love my mamaRoo®.” Remember, a Concept is not a detailed script; it is a brief synopsis or distillation of what will happen in the Video. As always, Concepts should be clever, engaging, and fun. Winning Concepts will receive $400 and a 5% residual payment of every winning Video they are used to generate as well as your very own mamaRoo®. Limit five (5) submissions, per member.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and/or external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this Video based on one of the five winning Concepts from the previous Phase. The Five most compelling Pitches will be selected and the creators of those Pitches will receive a $750 production budget to produce their Video. Those winners will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,250 (minus residuals) with a 1-in-7 shot at the $7,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above with storyboards being a particularly effective way of conveying your take. For an excellent example of an effective pitch, check out Sean Clarke’s winning Benjamin Moore “Find Your Perfect Color” Pitch here. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase. Limit five (5) submissions, per member.

PHASE 3: VIDEO –  Create a 60 second video that creatively demonstrates the benefits of the mamaRoo® baby seat. Pitch winners of the previous phase will submit their Videos while all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phase. Remember, the Five Pitch winners are GUARANTEED prizes as are two of the non-pitch video creators. Limit five (5) submissions, per member.

 

--Key Marketing Messages:

•    Nobody vibrates like a bouncy seat or swings like a swing.  Everybody bounces and sways, and that’s what the mamaRoo does. It moves like you do.
•    The mamaRoo® has five unique motions, each modeled after the real motions parents make when comforting their babies.
•    Five speeds: slow down for rest or speed up for play.
•    Five built-in nature sounds plus an MP3 connection.
•    Three reversible plush toy balls, black and white on one side for infants, color on the other for older babies who can see colors (around 4 months).
•    Seat reclines
•    Fabric is easy to remove and machine-washable.
 

--Target Audience: Parents expecting a child, particularly first-time parents-to-be.

 

--Exposure/Usage: 4moms marketing: web, trade shows, presentations, etc.

 

--Music: MusicRevolution.com, an online marketplace for royalty-free production music, is making professional tracks available to Tongal members at no charge for a limited use comp license for their submissions to the mamaRoo Project. MusicRevolution has preselected tracks specifically for the Project available via download link in the Excel spreadsheet on the Project Files section of this page. Tongal members are being provided with a royalty-free license at no charge or obligation, limited for use only in connection with a submission to the mamaRoo campaign on Tongal. Before downloading a MusicRevolution track, please read the License Agreement. Any use of a MusicRevolution track in connection with a submission will be subject to the terms of such License Agreement. Use of any MusicRevolution track outside of Tongal is strictly prohibited. Beyond the preselected tracks, Tongal members are encouraged to browse the entire MusicRevolution catalog available here (https://www.musicrevolution.com/). If interested in using a track from the MusicRevolution library that has not been preselected, solely for use in the mamaRoo campaign on Tongal, please email music@tongal.com for a download link to a specific track.

 

1. Videos MUST not exceed 60 seconds in length.  Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv.  Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. All work must be your own and free of any copyrighted material.

 

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of 4moms.

 

4. Submissions must not portray mamaRoo® in a negative way, the determination of which will solely reside with 4moms.

 

5. Submissions must be in the English language or subtitled.

 

6. Limit 5 submission(s) per member, per phase.

 

7. You must be at least thirteen (13) years or older to enter.

 

8. Minimum sixty-five (65) Pitches or the contest will repost for seven (7) days.

 

9. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

 

10. See OFFICIAL RULES for additional contest information, terms and conditions.