** Project Update **

We are working with the lululemon team to identify the ambassadors and their availabilities first before announcing the pitch winners. We will push the pitch winner announcement to Feb 8 but the rest of the production schedule and deadlines will not change.

lululemon is the premier athletic and casual wear brand for men and women and creates gear that helps people unlock their potential through #thesweatlife. The sweatlife is made up of three equal parts, sweat, meaningful relationships, and personal growth, and is the core of the brand. 

Recently, lululemon has launched a new affiliate program, lululemon collective, where members can earn perks and commissions on products they promote. Working with Tongal, lululemon is looking for one filmmaker to create THREE (3) suites of videos (one suite for each ambassador) with 3 – 4 videos (30 to 60-seconds) per suite. 

Featuring lululemon ambassadors, the videos will aim to inspire new collective members to share their story in a way that feels unique and real to them and have them feel empowered to do it authentically.

The winning filmmaker will be paired with ambassadors in his/her area to reduce travel costs. You can see some of your local ambassadors here. Please do not contact any ambassadors as part of your pitch.

For each ambassador you will be creating videos on the following topics:

Video 1: General video on what “the sweatlife” means to me - The intersection of sweat, meaningful relationships, and personal growth.

Video 2: How to get over the awkwardness of #ad - Break the stigma of sponsored posts–it doesn’t need to feel weird.

Video 3: How the ambassadors experience lululemon collective in real life, sharing tips, benefits of joining, ease of use etc.

Video 4: (Optional): Get creative!  Submit your idea on a unique piece of content that will bring the ambassador’s story or lululemon collective to life. 

If you’re interested in this project, please read below for more details:

• This is an open bid project and you will need to submit your proposed budget along with your pitch. Your bids should be between $15,000 - $18,000 total. 
• Please note the Sponsor is not obligated to select an Open Bid as part of this project structure. Though most Open Bid projects on our platform move forward with a selected bid, we will notify you in the event the sponsor decides not to move forward with any bids via the Project Forum. Regardless of the result, all Open Bids submitted will be reviewed and evaluated by the sponsor and the project team.
• If your open bid pitch is selected as a winner, you will need to abide by the timeline listed in Objectives and your payment schedule will be set up accordingly. 
• Wardrobe will be covered by lululemon. Ambassadors will be given a gift card from lululemon for their purchases and will be given a product list to choose from. 
• You will be responsible for providing approved footwear for the ambassadors.
• In your treatment, please specify how you will execute each suite of videos.
• You will also be responsible for the following social assets: 1 behind the scenes IG story per ambassador (up to 15-seconds), 1 YouTube end card per video that drives viewers to lululemon collective sign-up.

The goal of this project is to create THREE (3) suites of THREE (3) to FOUR (4) 30 to 60-second videos to inspire new lululemon collective members to share their story in a way that feels unique and real to them and feel empowered to do it authentically.

You will also be responsible for the following social assets: 1 behind the scenes IG story per ambassador (up to 15-seconds), 1 YouTube end card per video that drives viewers to lululemon collective sign-up.

The takeaway of your videos should be.

I feel immediately connected and compelled to share my own sweatlife experience after seeing someone who is relatable doing the same!

I need to sign-up for lululemon collective and share my sweatlife story with the world!

-- Inspiration:

lululemon Best Practices Video

https://www.youtube.com/watch?time_continue=9&v=WCy-1xuJ9FI

Living the Adventure

https://www.youtube.com/watch?v=s8hWSmppvUk&feature=youtu.be

Timeline:

Pre-Production + Production: 

Pre-Production: February 4 - 11 (lululemon will pair you three local ambassadors by February 7)

Production: February 11 - 22

Suite 1 (Videos 1 - 3) Post/Delivery Timeline: 

Filmmaker delivers rough cut of Video 1 to Tongal: February 22

Tongal reviews rough cut Video 1: February 22 - 24

First Cut, Video 1 delivered to lululemon: February 25

Call to review: February 25

lululemon gives feedback by: February 26

Filmmaker revises Video 1: February 26 - February 28

Fine Cut, Video 1 delivered to lululemon: February 28

lululemon gives final approval/picture lock for Video 1: March 1

Filmmaker Delivers Final Cut, Video 1: March 4

Filmmaker delivers rough cuts of Videos 2 - 3 to Tongal: March 5

Tongal reviews Videos 2 - 3: March 5 - 6

First Cuts, Videos 2 - 3 delivered to lululemon: March 7

Call to review: March 7

lululemon gives feedback by: March 8

Filmmaker revises videos: March 8 - 11

Fine Cut, Videos 2-3 + BTS Video delivered to lululemon: March 12

lululemon gives final approval/picture lock for Videos 2 - 3: March 13

Filmmaker Delivers Final Cuts, Videos 2 - 3 + BTS Video: March 15

Suite 2 (Videos 4 - 6) Post/Delivery Timeline: 

Filmmaker delivers first cuts: March 19

Call to review: March 20

lululemon gives feedback by: March 22

Filmmaker revises videos: March 22 - 26

Fine Cuts + BTS Video delivered: March 26

lululemon gives feedback by: March 28

Filmmaker Delivers Final Cuts + BTS Video: April 1

Suite 3 (Videos 7 - 9) Post/Delivery Timeline: 

Filmmaker delivers first cuts: April 3

Call to review: April 4

lululemon gives feedback by: April 5

Filmmaker revises videos: April 5 – 9

Fine Cuts + BTS Video delivered: April 9

lululemon gives feedback by: April 12

Filmmaker Delivers Final Cuts + BTS Video: April 15

--Key Marketing Messages: 

Spirited: Full on energy, enthusiasm, and determination 

Real: Genuine, not imitation or artificial

Bold: Confident and courageous.  

--Target Audience: The target audience is new and current lululemon lovers–from professional Instagrammers, to meditation buffs, running enthusiasts, yoga instructors, or entrepreneurially-minded guests.

--Executional Mandatories:

• Videos must adhere to lululemon brand guidelines (provided to the pitch winner) and best practices.
• People featured in the video must be wearing available lululemon product.
• Videos must mention the sweatlife in the first 10 seconds.
• Videos must have a call-to-action to #thesweatlife hashtag and lululemon collective.

--Tone: The tone should be fun, dynamic, and pioneering. lululemon is a brand committed to the whole human and unlocking the potential already present within all of us. lululemon delivers intentionally crafted products and experiences designed to uplift you in body, mind & spirit. This has been their guiding principle since day one. 

DO: Be Authentic, be yourself, inclusive, bold, honest, fun

DON’T: Feel sponsored, unrelatable, follow the crowd

--Exposure: Facebook, YouTube, Instagram Stories

This project is open bid and consists of THREE (3) phases: a Pitch Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

Please note the sponsor is not obligated to select an Open Bid as part of this project structure. Though most Open Bid projects on our platform move forward with a selected bid, we will notify you in the event the sponsor decides not to move forward with any bids via the Project Forum. Regardless of the result, all Open Bids submitted will be reviewed and evaluated by the sponsor and the project team.

PHASE 1: PITCH - This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The sponsor would like one filmmaker to create THREE (3) suites of videos with a total cost range of ($15,000 - $18,000).

Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute THREE (3) suites of videos using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these suites of videos.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Proposed Budget (REQUIRED): Instead of us dictating your budgets, we’re looking for you to let us know the amount you need in order to execute the suite of videos. Please provide explicitly how much you need. Your budget proposal is subject to approval if your pitch is selected. Please consider the most economical way to produce your videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in your suites of videos. If it's helpful to you, we've provided a treatment template, which you can find here.

• Location (REQUIRED): Where you are based so lululemon could pair you with a local ambassador.

• Script (Optional): This should include dialogue/talking points from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• Pitch Video (Optional): This is your opportunity to be face-to-face with the sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatic, etc. are welcome.   

The most compelling pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive an advance to help create the suites of videos. Please note the payment of the pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a series of videos that satisfy the criteria laid out in your winning pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor, the pitch winner will receive the remaining amount. 

All pitches will remain private until after the winner of the Video Phase is announced and the project is complete. 

PHASE 2: VIDEO - Once the Pitch Phase is complete, the pitch winner will create THREE (3) suites of THREE (3) - FOUR (4) videos (30 to 60-seconds in length) based upon his/her winning pitch as well as the following additional assets:

• 1 behind the scenes IG story per ambassador (3 total)
• 1 YouTube end card per video that drives viewers to lululemon collective sign-up.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. They can all be accessed here.

--Video Phase Payout:  Upon submitting THREE (3) suites of videos that satisfy the criteria laid out in your winning pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor, the pitch winner will receive the final payment.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 3: REVISIONS - Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their videos according to the sponsor’s feedback. 

ASSETS DELIVERY - You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated with the hard drive (if necessary) and shipping.

For Tongal’s file delivery specs and any other questions you may have about post-production please click here.

1. The videos MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as a winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.

6. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.