Since 2005, LifeLock has been committed to relentlessly protecting the identities of its members - making it the gold standard in identity theft protection. Now, the industry leader is evolving to meet new threats by introducing LifeLock Ultimate: the most comprehensive and proactive identity theft protection service on the market. As part of LifeLock Ultimate, members will have access to innovative and exclusive services like Checking/Savings Application, Account Opened and Account Holder Change Alerts in addition to all of the other tried and true services previously expected from LifeLock.
The goal of this project is to create 30 – 60 second videos that 1) introduce LifeLock Ultimate to potential members as the most comprehensive Identity Theft Protection Service (ITPS) available, 2) explain the benefits of this newly expanded service, i.e. it’s the only ITPS with both checking and savings account alerts and 3) demonstrate to current and potential LifeLock members that LifeLock is everywhere, working relentlessly to protect them against more identity threats than any other identity theft protection company.
-- Product Features: LifeLock Ultimate will include
• New Checking/Savings Application Alerts (NEW + Exclusive to LifeLock Ultimate)
• Checking/Savings Account Holder Change Alerts (NEW + Exclusive to LifeLock Ultimate)
• New Checking/Savings Account Opened Alerts (Exclusive to LifeLock Ultimate)
• Tri-bureau Credit Alerts
• Online Annual Credit Report
• Online Annual Credit Score
--Key Branding Messages:
• LifeLock is constantly evolving to meet new threats
• LifeLock is the industry leader / industry standard
• Brand Character: Authentic, Reliable, Relentless, “It’s all we do”
• LifeLock Ultimate demonstrates LifeLock’s continued dominance and leadership in identity theft protection.
--Target Audience: 35 – 54 age group, Affluent / middle to high income, Protection minded, Home Owners, High Tech High Anxiety, Worried Technophobes, & Family Protectors.
--Tone: The tone of your submissions can be anywhere from emotional to informative or even lightly humorous—if you choose to take the latter route, we advise you to not take the subject matter too lightly.
For excellent examples of what LifeLock is looking for, check out their “Department Store” and “Taxes” ads available on LifeLock’s YouTube channel.
This project will be worth a total of $25,000 and consist of two phases so there’s a place for all of you to contribute, regardless of your skill set.
PHASE 1 – CONCEPT: In 250 characters or less, tell us your concept for the LifeLock Ultimate video. Remember, a concept is not a detailed script – it is a brief synopsis or distillation of what will happen in the video. As always, concepts should be clever, engaging, and fun. Winning concepts will receive a 5% residual payment of every winning video they are used to generate.
PHASE 2 – VIDEO: Select one of the 5 winning Concepts from Phase 1 and make a 30-60 second Video for LifeLock based on it. Think of the concept as the central thesis that you should build your video around. The ideal video will explain the new product in a way that emphasizes the new benefits, features and superiority claims, in addition to generating excitement and reinforcing potential members decision to purchase. Remember, creativity and originality are king so make it interesting and have some fun with it.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the LifeLock Project. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/. If you are interested in using a track from the Audiosocket catalog, as described above, please email music@tongal.com for account and password info which will allow for the download of up to 3 tracks.
1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos MUST use LOGO or BUMPER or OTHER ASSET provided on the Project Files tab on this page.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Any use of an Audiosocket track obtained through Tongal in connection with the LifeLock Project that is outside of such Tongal member's submission to such project is strictly prohibited.
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of LifeLock.
7. Submissions must not portray LifeLock in a negative way, the determination of which will solely reside with LifeLock.
8. Videos must be in the English language or subtitled.
9. Limit 5 submission(s) per member, per phase.
10. You must be at least thirteen (13) years or older to enter.
11. Minimum 25 videos, or the contest will repost for 14 days.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.