As a global leader in the PC and consumer electronics space, Lenovo works tirelessly to innovate and inspire its consumers. Through devices such as the YOGA 3 Pro Notebook, YOGA Tablet 2 Pro, and ThinkPad X1 Carbon, there is a Lenovo product to suit everyone's needs.

 

Now Lenovo is looking to YOU to create How-To Videos explaining the key product features and functionalities of the YOGA Tablet 2 Pro and ThinkPad X1 Carbon so consumers can make the most out of their purchases. Show us how you would bring the following topics to life in a fun and engaging way.

 

YOGA 2 Pro

• Optimizing Sound (Y2P)
• Projector  Overview– how to adjust/focus (Y2P)

 

X1 Carbon

• What to check if your PC / Tablet connects well in some locations, but not others – show B/G/N modes and ac wireless mode.
• How can I connect to multi monitors?  How do I set the screen resolutions?
• How do I change sensitivity of trackpad and trackpoint?
• How do I use or disable Finger Print Reader?

 

Please read below for more details.

 

WHAT YOU NEED TO KNOW:

• We’re looking for ONE filmmaker to create a suite of 6 (SIX) Videos each focusing on one of the YOGA Tablet 2 Pro and ThinkPad X1 Carbon topics. You will be Pitching on all SIX topics.
• You will need to submit 2 (TWO) 12-15 second product Teaser Videos (one for the YOGA Tablet 2 Pro and one for the ThinkPad X1 Carbon) and a Social Pack with your Videos involving: 2 (TWO) Behind-the-Scenes Videos (up to two minutes each; one for the Lenovo YOGA Tablet 2 Pro and one for the ThinkPad X1 Carbon), 6 (SIX) Still Images (one from each Video), 6 (SIX) GIFS (one from each Video).
• Product, detailed notes, and website assets will be provided to the Pitch Winner.

 

 

The goal of this project is to create a suite of 6 (SIX) engaging, educational and informative How-To Videos for the YOGA Tablet 2 Pro and ThinkPad X1 Carbon (each up to 60 seconds in length).

 

Videos should highlight key product features and their functionality as well as help viewers understand the practical innovation and purposeful design of the product. We want viewers to takeaway that there is a real need for these products in their lives and show them how these products could make their lives easier/better. We want consumers to more fully grasp the value (maybe they didn’t know existed) in their new innovative products.

 

NOTE: The suite of SIX (6) Videos, 2 (TWO) 12-15 second product Teasers, as well as the Social Pack: 2 (TWO) Behind-the-Scenes Videos (each up to two minutes), 6 (SIX) Still Images (one from each Video), 6 (SIX) GIFS (one from each Video) are all due at the close of the Video Phase. Pitch winners will be sent specific delivery instructions.

 

As your 12-15 second Teasers may be used on Instagram, you may be asked to deliver a version in 640 x 640 SQUARE FORMAT in addition to the 16:9 LETTERBOX FORMAT. Please keep this in mind if selected as a Pitch winner.

 

--Key Marketing Messages:

Lenovo Communication Pillars: These pillars are the lens through which Lenovo shows its products and the brand.

• Practical Innovation
• At Lenovo we follow a simple principle when it comes to assessing an opportunity for innovation: a new thing is worth doing if users could do something new with it.
• This means we never innovate for its own sake, or to gratify our ego. We innovate only so that our users can too. We call this practical innovation.
• Innovation that helps you make the most of today.

 

• Purposeful Design
• People tell us we make some of the world’s most beautiful products.
• Which of course, is very flattering, but it’s not our primary intention.
• We design products first and foremost so they can be as useful as possible for our users. We call this purposeful design.
• Design that helps you make the most of today.

 

--Target Audience: Lenovo is targeting Millennial Consumers, with a focus on physical design and advanced simplicity of product functions, and Young Professionals.

 

--Executional Mandatories:

• Do not show nudity, profanity, substance abuse or violence.
• Do not show competing products.
• DO use a diverse cast that is representative of a global audience.
• You MUST show the Lenovo Product for your topic in your Video.

 

--Tone: The tone should be approachable and relatable, easy to understand. After watching the Videos, we want viewers to think:

• “WOW. That makes total sense!”
• “Light bulb goes off and you understand it now”
• “I have to have that!” 

 

 --Exposure: Your Video will be used on Lenovo owned channels: YouTube, Social Media etc. Your Video will also be used at Lenovo events.

 

 

This project will be worth a total of $27,000 and consists of TWO Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a suite of Videos based on the YOGA Tablet 2 Pro and ThinkPad X1 Carbon using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, the winner will receive $9,000. Additionally, upon submitting a suite of Videos that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $18,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The winner from the Pitch Phase will create a suite of 6 (SIX) 30-60 second Videos) with 2 (TWO) 12-15 second product Teasers based upon his/her winning Pitch.

 

NOTE: The suite of SIX (6) Videos, 2 (TWO) 12-15 second product Teasers, as well as the Social Pack: 2 (TWO) Behind-the-Scenes Videos (each up to two minutes), 6 (SIX) Still Images (one from each Video), 6 (SIX) GIFS (one from each Video) are all due at the close of the Video Phase. Pitch winners will be sent specific delivery instructions.

 

--Video Phase Payout: Winner of the Video Phase will earn the following prize: 1st place $18,000.

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place. Check out more about our Referral Program in FAQ.

 

 

1. The Videos MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.