PLEASE NOTE: YOU MUST BE AT LEAST 21 YEARS OF AGE TO ENTER. PARTICIPATION IS NOT OPEN TO RESIDENTS OF CALIFORNIA, ALABAMA, HAWAII AND MAUI COUNTIES, OR OTHER STATES WHERE PROHIBITED BY LAW. PARTICIPATION IS ALSO NOT OPEN TO EMPLOYEES AND FAMILIES OF ALCOHOLIC BEVERAGE WHOLESALERS, RETAILERS AND LA CREMA WINERY.
La Crema was founded in 1979 and quickly established itself as a pioneer for intensely flavored Chardonnay and Pinot Noir from a cool climate. Continuing this tradition, La Crema pursues the ultimate expression of the Russian River Valley, Carneros and Anderson Valley by handcrafting wines of distinctive flavor, which achieve elegance and balance.
La Crema wants you to throw the World’s Most InCremable Party. Everyone knows that the best way to enjoy a good wine is with good friends and what better way to share your love for La Crema than by throwing an InCremable Party?
This project will be worth a total of $10,000 and consists of three phases so there’s a place for all of you to contribute, regardless of your skill set.
PHASE 1: IDEA – In 140 characters or less, come up with an awesome Idea for the World’s Most InCremable Party. Your Idea can be a party theme, a game featuring La Crema or just an idea for a fun party scene. Just remember that you’ve got 25 words to express your idea so it should be simple, concise and easy to throw. Winning Idea creators will receive a 5% residual payment of every winning video they are used to generate.
PHASE 1: VIDEO – Create a video, up to 60 seconds, of your La Crema Party based on one of the five winning Ideas. The video should be original, funny and prominently feature the La Crema logo, which is provided on the Project Files page.
--Target Audience: Men and women ages 25-45 who are wine drinkers, trend setting, fashionablem, and foodies.
--Key Marketing Message: La Crema’s tagline is “Everything the name
implies.”
PHASE 1: EXHIBITION – Using the five winning videos from the previous phase, try to generate as many views of the videos as possible within a period of thirty (30) days. Unlike the typical Most Viewed Phase, this Phase is OPEN TO EVERY REGISTERED MEMBER ON TONGAL. This means that even if you did not create a video, you may participate in this phase. Here’s how it works:
1. Share the five winning videos using the Tongal Video Player anywhere on the web.
2. Every video you share has a special code embedded within it that is unique to each Tongal member.
3. Every time someone watches a video that you shared, we will be able to track that view using your unique code and you will be rewarded one point.
4. The members that generate the greatest number of views after a period of thirty days, earn cash.
La Crema and Tongal each expressly disclaim any and all liability in connection with, or responsibility for, any contest entries or other material using La Crema trademarks or copyrighted material (including, without limitation, any contest entries) which are hosted, shared and/or published in any fashion or manner in any form of media without La Crema’s express written authorization. Please refer to the Requirements tab and Official Rules for additional details regarding Tongal member requirements for this contest.
1. Videos MUST not exceed sixty (60) seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. All work must be your own and free of any copyrighted material.
3. Videos must mention the brand name a minimum of two (2) times. Also, you must show the La Crema logo at least two (2) times and for a minimum of three (3) seconds total on screen. One of those times should be the end title/frames of the video. You can choose from any of the logos provided on the PROJECT FILES tab on this page.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of La Crema.
5. Submissions must not portray La Crema in a negative way, the determination of which will solely reside with La Crema.
6. Submissions must be in the English language or subtitled.
7. Limit 5 submission(s) per member, per phase.
8. YOU MUST BE AT LEAST 21 YEARS OF AGE TO ENTER. PARTICIPATION IS NOT OPEN TO RESIDENTS OF CALIFORNIA, ALABAMA, HAWAII AND MAUI COUNTIES, OR OTHER STATES WHERE PROHIBITED BY LAW. PARTICIPATION IS ALSO NOT OPEN TO EMPLOYEES AND FAMILIES OF ALCOHOLIC BEVERAGE WHOLESALERS, RETAILERS AND LA CREMA WINERY.
9. Minimum twenty (20) Videos or the contest will repost for seven (7) days.