It’s undeniable… Jamba Juice makes delicious smoothies. But they are so much more than whole fruit in a blender with a boost! They are a company dedicated to inspiring and simplifying healthy living.
So, to help you discover the glorious intersection between healthy AND fun, Jamba Juice has created their Live Fruitfully™ initiative.
To “Live Fruitfully” means:
• To embrace each day, each moment, each opportunity with spirit - feeling healthy, being active and having fun.
• Making better choices and inspiring others to join you.
• To live with intent, with purpose and to constantly find the joy in things great and small.
• So go on, Be Healthy, Be Active, Have Fun! Live Fruitfully!
Integrating Jamba Juice into how you “Live Fruitfully” is a lifestyle choice. And we want your lifestyle content. So, Go Bananas, get Strawberries Wild®, and show us how YOU “Live Fruitfully.”
Create a fun and aspirational 30 - 120 second video (with a required 30 second cut, if selected as a winner) about what it means to “Live Fruitfully.” Raise awareness about the “Live Fruitfully” initiative at Jamba Juice and inspire others to join the movement. Show all of the fun ways you / your family / your friends choose to “Live Fruitfully” and how you make Jamba Juice an important part of that decision. Your video should be something you’d want to share on your Facebook page.
Jamba Juice wants you to produce cool, exciting Lifestyle Content, because they want Jamba Juice to become part of your lifestyle –
• Marinate on: How do you “Live Fruitfully”?
• Think about how cool, interesting music can help bring your video to life.
• Consider the role of the whole family; include a variety of ages in your video.
• Encourage diversity of talent – gender, cultural, ethnicity.
--Key Marketing Message: “Live Fruitfully”
--Target Audience: “Well-being” 18-34 year olds. Married couples. Young families. Well-informed individuals who are naturally attracted to fresh, nutritional foods with whole ingredients that support “better choices.”
--Tone: Clever, playful, enthusiastic and always optimistic. Videos should point to the positive, rather than comparing to the negative.
--Executional Mandatories:
• Must be family-friendly: no profanity, suggestiveness, etc.
• The use of the word “healthy” is regulated by the FDA. To describe Jamba Juice products or the Jamba Juice brand, “better-for-you” is the preferred messaging.
• Must mention the name Jamba Juice and show the Jamba Juice logo a total of 2-3 times in your video (if selected as a winner, your 30 second cut must include at one Jamba Juice mention and one Jamba Juice logo).
--Exposure: The Jamba Juice Facebook page, YouTube page, on jambajuice.com, in-store video display and potentially broadcast.
This project will be worth a total of $20,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a “Live Fruitfully” Video in 140 characters or less. Remember, an Idea (What is an Idea?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $500, the 2nd place Video $250, and the 3rd place Video $125) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch?) for how YOU would go about producing a 30 – 120 second video based on one of the winning Ideas. The TWO most compelling Pitches will be selected and will receive $1,000 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $2,500, at a minimum, and have a chance to compete for the $10,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s winning "3 Artists & 5,000 LEGO's" Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The TWO winners from the Pitch Phase will create a 30 – 120 second video (with a required 30-second cut, if selected as a winner) based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the ONE (1) highest scoring Wild Card Video and the TWO (2) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the TWO Pitch winners, along with ONE non-Pitch Video creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000, 2nd place $5,000, and 3rd place $2,500 (less any 5% one-time residual payments paid to Idea winners, as applicable).
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
1. The Video MUST not exceed 120 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material owned by a third party. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Jamba Juice.
6. Submissions must not portray Jamba Juice in a negative way, the determination of which will solely reside with Jamba Juice.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. Video must mention the name Jamba Juice and show the Jamba Juice logo a total of 2-3 times in your video (if selected as a winner, your 30 second cut must include at one Jamba Juice mention and one Jamba Juice logo).
10. You must be at least thirteen (13) years or older to enter.
11. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
12. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
14. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.