Family-owned and Headquartered in Minong, Wisconsin, Jack Link’s is the #1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. In addition to its premium products, Jack Link’s is known for its iconic Messin’ with Sasquatch advertising campaign which features pranksters playing sophomoric pranks on an unsuspecting Sasquatch.  

It’s time to elevate Jack Link’s outside of the meat snack category and position it as a formidable snack brand in the larger snacking universe (alongside potato chips, candy bars, etc). In order to do this, they need new work that further defines new usage occasions, and product benefits among their current audience.

 

The goal of this project is to produce a 15-30 second spot that portrays Jack Link’s as the smarter snacking choice--in the Jack Link’s voice (young, fun, smart, and irreverent).  The best submissions will further develop the Jack Link’s brand message in a creative and new way, effectively addressing their target audience and key marketing messages.  

--Please Note: YOUR SUBMISSIONS CAN (AND SHOULD) BE AS OFF THE WALL AS YOU WANT, BUT THEY SHOULD NOT BE ABOUT SASQUATCH.  REFERENCES TO SASQUATCH ARE OK.

 

This project will be worth a total of $20,000 and consist of three phases, so there’s a place for all of you to contribute regardless of your skill set.

 

PHASE 1: CONCEPT –  In 250 characters or less, tell us your concept for the video. Remember, a concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the video. As always, concepts should be clever, engaging and fun. Finally, winning concepts will receive a 5% residual payment of every winning video they are used to generate. Limit five (5) submissions, per member.

PHASE 2: SUGGESTION –  Think you can improve upon of the winning Concepts? You've got 140 characters, five chances and exactly 24 hours to give it a shot. Just click the submit button, select the Concept you want to improve from the drop-down menu and type your suggestion. If the Judges think your suggestions ads value to the Concept, they'll pay you $20 for it. It's that simple. Limit five (5) submissions, per member.

PHASE 3: VIDEO –  Select one of the 5 winning Concepts from Phase 1 and make a 15-30 second Video for Jack Link’s based on it. Think of the concept as the central thesis that you should build your video around. Alternatively, you may choose to enter a “Wild Card” submission not based on any winning Concepts or suggestions from the previous phase. Obviously, this is a riskier enterprise, as the Project Judges will not have vetted any of base material. However, if you’ve got a wholly original take that you think will knock the Judges socks off, give it a shot! As always, creativity and originality are king so make it interesting and have some fun with it. Limit five (5) submissions, per member.

--Target Audience: “Adventurous Spirits.”  Demographically diverse.  They’re young, active and driven.  Outdoorsmen, young men, and women and families. They’re all physically active, optimistic, independent and willing to take a few risks. They aspire to be true to themselves - there’s a wild hair inside each of them just waiting to be released. Specifically for this campaign, the target is heavy snackers and, in particular, between-meal and on-the-go snacking occasions that are NOT stereotypical road trip or hiking/camping.

--Key Marketing Messages:

 
• Jack Link’s is a healthier, smarter choice than other snacks.

• Snack food can be fun and spontaneous without being sugary, fatty or just plain “empty” calories.

• It’s a satisfying, healthier choice for snacking, tide-me-over meal replacement and meal postponement.

--Judging Criteria: In addition to the four basic judging criteria of Creativity, Brand Messaging, Production Quality, and Project Objective, Sasquatch and the Jack Link’s team may also test the submissions with consumers for likeability.

--Referral: Any Tongal member who refers one of the five winning Video creators using the “Invite Friends” function will receive a 5% referral fee. That’s a potential $870 in bonus cash just for telling all of your talented friends about this project.

 

1. Videos must not exceed 60 seconds in length. Preferred format is 1280 x 720 HD, 24fps. Acceptable formats are .mov, .avi, .mp4, and .wmv. Acceptable codecs are H.264, MPEG-4, H.263, MPGV, WMV, and DivX.

2. All work must be your own and free of any copyrighted material.

3. Videos must use the opening slate treatment provided on the PROJECT FILES TAB.

4. The Jack Link’s Original Flavor jerky bag must be visible for a minimum of ten (10) seconds total on screen not including the opening slate.
 

5. Any text used in the video MUST be "New Global" font in heavy.

6. Videos cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Jack Link’s.

7. Videos must not portray the sponsor’s company in a negative way, the determination of which will solely reside with Jack Link’s.

8. Content must be in the English language or subtitled.

9. Limit five (5) submissions per member, per phase.

10. You must be at least 13 years of age to enter.

11. Minimum thirty (30) Videos or the contest will repost for fourteen (14) days.