It's hard to look stylish while you're whipping out those all-too-handy wipes. There's nothing tres chic about cleaning up a spill, germ control, or working overtime on boogie duty, but there you are, finding yourself in situation after situation where you need them.  

Enter Huggie’s® Clutch n Clean®, the go-to wipe for basically, everything. Huggie’s® Clutch n Clean® elevates any mom's baby-wipe fashion game to the next level. No one even notices the fact that you’re wiping dog drool off your jeans, because those wipes actually look cool! And thanks to you, Huggie’s® Clutch n Clean® are about to look even cooler.


Sam’s Club is hosting a contest where fans can vote for their favorite new clutch design, and then that design will be featured exclusively in Sam’s Clubs stores for purchase! 

 

So now, Huggies® and Sam’s Club are turning to Tongal to create the Video that will invite everyone to vote.

 

Imagine the pride you'll feel when you see a mom suddenly transform into a fashionista, flashing the freshest HCC design you helped bring into the world. You know that not only is she is on her mommy A-game, she is also able to still be herself. Clutch n’ Clean designs are just another way her style is nothing short of fabulous. And Sam’s Club is the only place to find them.      

 

===SPLIT===

 

• Huggie's® Clutch n' Clean® wipes come in handy in just about every situation whether it's a spill, a stain, or a sticky mess-- so moms are always carrying them. 
• Huggie's® Clutch n' Clean® wipes come in a variety of trendy, stylish designs, so moms don't have to give up their personal style just because they carry wipes. 
• Sam's Club is hosting a contest to help determine the next design for Clutch n' Clean®.
• We are looking for one video that will invite Sam's Club shoppers to go online to SamsClub.com/clutchstyle and VOTE!
• The winning design will be featured exclusively at Sam's Club!

 

 

The goal of this project is to create one 15-30-second Video that accomplishes the following:

1. Introduces everyone, moms and others alike, to Huggies® Clutch n Clean® Wipes and their many uses.

2. Show how stylish and trendy moms can be with these designs, available only at Sam’s Club.

3. Invite them to vote on SamsClub.com/clutchstyle.

 

--Key Marketing Messages: Huggies® Clutch n’ Clean® wipes are available in fun, trendy designs for moms who don’t want to give up their personal style just because they carry wipes. Sam’s Club is holding a contest to decide the next fun design, so visit SamsClub.com/clutchstyle to vote for your favorite!

 

--Target Audience: On-the-go, active moms who are Sam’s Club members and actively looking for “other than baby” designs.

 

--Executional Mandatories:

-It must be clear that the promotion is only at Sam’s Club.

-Direct shoppers to SamsClub.com/clutchstyle

-Nothing gross or vulgar.

 

--Tone: Fun, youthful, trendy. Relatable for Sam’s Club members in diapering and non-diapering households.

 

--Exposure: Sam’s Club digital properties.

 

 

 

This Project will be worth a total of $15,000 and consists of 2 Phases:  a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video. 
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The 1 winner from the Pitch Phase will create a 15-30-second Video based upon their winning Pitch.

 

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.