Sadly, the overweight problem in America has worked it’s way over the edge of kitchen counter and down to man’s best friend. Over half of all cats and dogs are overweight. But it’s not for lack of love!
Hill’s Pet Nutrition, Inc., the maker of Science Diet® and Prescription Diet® brand pet foods for dogs and cats, is a brand trusted by veterinarians and has a legacy of more than 70 years of providing the highest quality pet foods for companion animals. Now you can get new Hill’s® Prescription Diet® Metabolic Advanced Weight Solution directly from your vet!
Leave it to science...Metabolic naturally activates your pet's energy metabolism to regulate appetite and burn fat! It’s available for both dogs and cats, in dry and canned formulas, as well as treats and uses a revolutionary approach to achieving weight loss goals and maintaining a healthy weight for life. In fact, Hill’s is the first in the therapeutic industry to achieve both weight loss and maintenance in one food without having to switch foods once the ideal weight is achieved.
We recognize that for pet owners, food = love. They don’t want to deprive their pets by putting them on a “diet,” something most people can hardly stick to themselves! But, here’s the best doggone truth: With new Hill’s® Prescription Diet® Metabolic Advanced Weight Solution you don’t even have to feed your pets any less or make them change their behavior – all you have to do is switch their food!
Hill’s cares about you, because they know how much you care about your canine and feline companions sticking by your side for a long time.
The goal of this project is to create a fun and shareable 60 second video (with a required 30 Second Cut AND 15 Second Cut, if selected as a winner) that will make pet owners who love their pets aware of and excited about new Hill’s® Prescription Diet® Metabolic Advanced Weight Solution, which will be introduced to the market in January, 2013.
In a creative and disruptive way, your video should highlight Metabolic as the solution for pet owners who have an overweight pet but don’t know what to do about it, or those who have tried to help their pet lose weight in the past but have failed. It should drive pet owners into the vet to ask about a prescription for Metabolic for their overweight pet.
We want you to have fun with the idea of overweight pets without making fun of it. This is finally your chance to create “Dog Pounds,” the ultimate doggie weight loss reality show you’ve been pitching Animal Planet since ’06! Whatever, you choose to create, your video should in no way be offensive to overweight animals or their owners.
--Key Marketing Messages:
• Weight loss for your pet doesn’t have to be difficult.
• Metabolic can help you and your pet achieve and maintain success.
• Metabolic is powerful and effective, in that in just 2 months, it can help achieve 28% body fat loss in dogs and 29% body fat loss in cats.
• Metabolic achieves weight management without deprivation. There is no change in the way you feed, only what you feed.
--Target Audience: Pet owners who acknowledge they have an overweight pet, but don’t know what to do about it, or have tried and failed with other weight loss foods/programs. They don’t take the problem seriously, because they don’t have a solution…Until now!
--Executional Mandatories:
• Must include dogs and/or cats in your video to show how Metabolic is available for both dogs and cats. We strongly encourage you to show both animals in your video, but it is a requirement to include at least one dog or cat.
• Must include at least one product shot (Tongal will provide product samples to Pitch winners).
• Must include at least one brand name mention - Hill’s® Prescription Diet® Metabolic Advanced Weight Solution - either at the end of your video as a product tag or dispersed throughout video, depending on the content.
• When referring to the product, the full name (Hill’s® Prescription Diet® Metabolic Advanced Weight Solution) should be used.
• The language in the videos should not use or refer to any form of the word "obesity". Please use the term "overweight" instead.
• Must abide by the requirements laid out under the Animal Use Guidelines Document available for download under the assets tab of this page.
--Tone: Humorous, light and fun. Shareable. Not offensive to pet owners or their pets.
--Exposure: For use on the brand’s website – Hillspet.com – as well as the brand’s social digital channels (YouTube, Facebook, Twitter, etc) and pet directed websites.
**You must be at least eighteen (18) years or older to enter and a resident of the United States.**
**You must be at least eighteen (18) years or older to enter and a resident of the United States.**
This project will be worth a total of $35,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for a Hill’s Pet Nutrition Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $875, the 2nd place Video $400, the 3rd place Video $200, the 4th place Video $100, and the 5th place Video $50) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 60 second video (with a required 30 Second Cut AND 15 Second Cut, if selected as a winner) based on one of the winning Ideas. The THREE most compelling Pitches will be selected and will receive $500 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $1,000, at a minimum, and have a chance to compete for the $17,500 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Sean Clark’s winning Benjamin Moore “Find Your Perfect Color” Pitch. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The THREE winners from the Pitch Phase will create a 60 second video (with a required 30 Second Cut AND 15 Second Cut, if selected as a winner) based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the TWO (2) highest scoring Wild Card Videos and the THREE (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the THREE Pitch winners, along with TWO non-Pitch Video creators, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $17,500, 2nd place $8,000, 3rd place $4,000, 4th place $2,000, and 5th place $1,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
1. Video submissions (each, a “Video”) must NOT exceed 60 seconds in length. Preferred format for upload to the Tongal site is HD 720p 16x9. Acceptable file types are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless otherwise permitted in these General Requirements, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and any background information, as requested by Tongal, Inc. (“Tongal”). Videos must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy. For example videos MUST NOT CONTAIN any Logos, brands, company names and crowd scenes, without appropriate releases. Keep backgrounds and props as GENERIC as possible.
3. Videos MUST include both cats and/or dogs, at least one product shot, one brand name mention - Hill’s® Prescription Diet® Metabolic Advanced Weight Solution - either at the end of your video as a product tag or dispersed throughout video, depending on the content, and must abide by the requirements laid out under the Animal Use Guidelines Document available for download under the assets tab of this page.
4. You are permitted to use the Colgate-Palmolive trademark, (“Hill’s”), and the visual images provided herein (the "Colgate Intellectual Property" or "Colgate IP") for the limited purpose of creating your entry in accordance with these General Requirements for submission to Tongal’s Hill’s Contest. You are not permitted to use the Colgate IP for any other purpose, nor are you permitted to alter or modify the mark or visual images. All right, title, and interest in and to the Colgate IP is and shall remain the sole and exclusive property of Colgate and you shall not acquire any rights therein by reason of these General Requirements. You may not use your submission for any other purpose nor post same to any social media or other website without the express written permission of Colgate. Videos must NOT include any mention of, reference to or visual image of other Colgate-Palmolive products that are unrelated to this Contest [or any products competitive to Colgate-Palmolive’s (Hill’s ) product such as Pet Nutrition Products (whether positive or negative). Videos must NOT include any statements, endorsements, testimonials or product claims (express or implied) regarding any Colgate-Palmolive or competitive products.]
5. In the event you utilize any third party materials, such as music provided by a third party music provider, you must obtain a full written license and consent from the owner of such third party materials and provide such license and/or consent form to Tongal. Audiosocket is the preferred third party music provider for the Hill’s project.
Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' Videos to the Hill’s Project. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
Any use of an Audiosocket track obtained through Tongal in connection with the Hill’s Project that is made outside of such Tongal member's submission to the Hill’s Project is strictly prohibited.
6. Videos cannot contain any unsuitable or offensive content, including any profanity, offensive language, sexually-explicit content, nudity, disparaging or libelous content or otherwise objectionable material, the determination of which is solely at the discretion of Colgate-Palmolive Company.
7. Videos must be in the English language.
8. Limit five (5) Videos per member, per phase.
9. You must be at least eighteen (18) years or older to enter and a resident of the United States.
10. In the event that Tongal does not receive a minimum of fifty (50) Pitches during a phase, no Pitches will be selected, and the Hill’s Project will repost for fourteen (14) days, or for such period of time as Tongal or Hill’s deem necessary to receive a number of Pitches to facilitate the Hill’s ™ Project itself and the selection of winning Video(s).
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all Talent releases.
12. Each winning Video creator must provide broadcast ready Pro Res files that meet the white page tech specs to be provided by Adstream, which will include (1) a Broadcast Master High resolution file , containing high res product pack and logo files supplied by Tongal and edited into the winning entry, (2) a Generic (super-less) high resolution file and (3) a Preview resolution file, as well as audio & music splits as per the white page specs.
13. Each winning Video creator must provide a production master video file that conforms to the following specifications (29.97 fps, 1920 X 1080i, 16X9, Apple ProresHQ codec, PCM audio, 24 bit rate, stereo full mix), as well as separate WAV or AIFF audio files for SFX, Voice Over and Music contained in the video. Each winning Video creator must also provide the underlying raw video and audio files used in the video’s composition, master editing sequence, and a final slated broadcast-ready video conforming to the specifications as requested by Y&R for distribution in the indicated market.
14. You cannot submit a Video if you currently work or have ever worked for Colgate-Palmolive, Hill’s Science Diet and Prescription Diet, Young & Rubicam, Inc. (“Y&R”), Tongal or any competitor of Colgate-Palmolive or if you are the immediate family member (parent, child, sibling or spouse) or household member (whether related or not) of such an employee. You cannot submit a Video if you currently work for, or have other obligations to, a party that would have any ownership or other interest in the Video or if your Video would violate any rights of that party or would be contrary to any of your obligations to that party.
15. You cannot submit any Video that has been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).
16. You understand that your Video is not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Video. Your Video will be treated as non-confidential and non-proprietary. Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique. You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Video will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, Hill’s Science Diet or Prescription Diet nor Y&R will be liable to you in any way.
17. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
18. See OFFICIAL RULES for additional Hill’s Project and general contest information, terms and conditions. If there is any conflict or inconsistency between these General Requirements and the Official Rules, the terms and conditions of these General Requirements shall prevail.