It’s ok to freak out, guys. We all do it. As long as you give the impression that you can handle it on the outside. And that’s where Speed Stick® Power™ comes in. Its all-day protection gives you the confidence that you’ll stay dry on the outside, even if you’re stressing on the inside. So no matter what, you can step up and handle the situation. 

 

From April 23 through May 14 anyone can Tweet their HANDLE IT moments to @SpeedStick by using hash tag #HANDLEIT for a chance to have their moment made into a Tongal video starring Danny Pudi as the voice over talent.

 

To submit as part of the HANDLE IT™ Twitter contest, you can click the “Tweet” button on this page. Also be sure to check out www.Twitter.com/SpeedStick for more information and visit www.YouTube/SpeedStick to view some great HANDLE IT™ moments. 

 

The goal of this project is to create a fresh, funny 20-second video based on Speed Stick’s favorite #HANDLEIT tweet.

It’s your job to create a story around the tweet using a fairly simple structure, featuring a 20-something guy as the hero. There are three main elements you must use in your storytelling: 

1)     The Tension Moment: show a simple story of a sweat inducing moment (it’s more of an emotional, “freak-out” type sweat, but it could also be an active type of sweat). Then use the hero’s inner monologue to make it clear what he’s thinking, but on the outside, he looks calm and cool.

2)     The Win: as a resolution, show how our hero guy can “handle it” in that situation and succeeds in the context of the situation.    

3)     Inner Monologue/Voice Over: The video must feature a humorous “inner monologue” by your hero.   If your video concept is selected by Speed Stick, you’ll be working with Speed Stick on a final video featuring a voiceover by Danny Pudi.

In addition, Danny Pudi will also be involved as follows:

 

1)     One sixty (60) consecutive minute content collaboration (with 1st prize winner) session via telephone.

 

2)     Creative input on final script/content.

 

--Tone and Attitude: These are real guys you can relate to in realistic but slightly exaggerated situations. Funny with an edge. This should be a look at real-life jams guys in their early 20s might find themselves in.

 - He’s confident, but not cocky.

 - He’s real, not a caricature. 

 - He’s not the ultra smooth Old Spice guy. 

 - He’s not the player of an Axe guy.  

 

Think of a cool friend telling his funniest story about how he had to step-up and own a tough situation.

 

--Key Elements:

 - Two part structure: The Tension Moment and The Win.

 - A sweat-inducing situation that’s relevant to our target. 

 - Humorous inner monologue.

 - Messaging that is similar to produced videos.

 - An obvious connection to under arm sweat: needs to feel like a guy may sweat in this situation.

 - A clear victory. An indication that he has come out on top in the eyes of a girl, a boss, a rival, his peers.

- It’s not about smell, it’s about not sweating

- Tight, short, understandable stories.

 

Videos should NOT include any product shots or mentions of “Speed Stick”. They should be under 20 seconds total. Product introductions and announcer VO’s will be added in after videos are submitted.

 

 

This project is worth a total of $17,000 and will consist of two phases.

 

PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a Video based on the winning tweet from the HANDLE IT™ Twitter Contest. To ensure that Pitches conform to a consistent format, the pitch submission form for this project will also feature two distinct sections: The Tension Moment (set-up), showing the sweat inducing or freak out moment, and then The Win (pay-off) to show how our guy succeeds. The THREE most compelling Pitches will be selected and will receive a $500 production budget to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,500 with a 1-in-4 shot at the $10,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase.  For an example of an effective pitch, check out Sean Clark’s winning Benjamin Moore “Find Your Perfect Color” Pitch. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase. 

 

PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a 20-second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phases. Please remember that, Wild Card or not, all videos should abide by the two-part structure of The Tension Moment and The Win. Remember, the THREE Pitch winners are GUARANTEED prizes, as is ONE of the non-pitch video creators.

 

1. Video submissions (each, a “Video”) must NOT exceed twenty (20) seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. Unless otherwise permitted in these General Requirements, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and any background information, as requested by Tongal, Inc. (“Tongal”).  Videos must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy. For example videos MUST NOT CONTAIN any Logos, brands, company names and crowd scenes, without appropriate releases. Keep backgrounds and props as GENERIC as possible.

 

3. Videos must NOT include any mention of, reference to or visual image/shot of Speed Stick deodorant/antiperspirant, other Colgate-Palmolive Company (“Colgate-Palmolive”) products or any products competitive to Colgate-Palmolive Company’s Speed Stick product (whether positive or negative).  Videos must NOT include any statements, endorsements, testimonials or product claims (express or implied) regarding any Colgate-Palmolive or competitive products.  Videos must also NOT include/use any Colgate-Palmolive trademarks, including but not limited to, the HANDLE IT and POWER trademarks.

 

4. In the event you utilize any third party materials, such as music provided by a third party music provider, you must obtain a full written license and consent from the owner of such third party materials and provide such license and/or consent form to Tongal.  Audiosocket is the preferred third party music provider for the Speed Stick Project.

 

Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' Videos to the Speed Stick Project.  Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/. If you are interested in using a track from the Audiosocket catalog, as described above, please email music@tongal.com for account and password info, which will allow for the download of up to three (3) tracks.

 

Any use of an Audiosocket track obtained through Tongal in connection with the Speed Stick Project that is made outside of such Tongal member's submission to the Speed Stick Project is strictly prohibited.

 

5. Videos cannot contain any unsuitable or offensive content, including any profanity, offensive language, sexually-explicit content, nudity, disparaging or libelous content or otherwise objectionable material, the determination of which is solely at the discretion of Colgate-Palmolive Company.

 

6. Videos must be in the English language or subtitled.

 

7. Limit five (5) Videos per member, per phase.

 

8. You must be at least eighteen (18) years or older to enter and a resident of the United States.

 

9. In the event that Tongal does not receive a minimum of seventy-five (75) Pitches during a phase, no Pitches will be selected, and the Speed Stick Project will repost for fourteen (14) days, or for such period of time as Tongal or Colgate-Palmolive deem necessary to receive a number of Videos to facilitate the Speed Stick Project itself and the selection of winning Video(s). 

 

10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all Talent releases.  Additionally, each winning Video creator must provide the project files, editing sequence and an uncompressed QuickTime .mov file of the Video in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 in order to receive his or her prize.

 

11. You cannot submit a Video if you currently work or have ever worked for Colgate-Palmolive, Young & Rubicam, Inc. (“Y&R”), Tongal or any competitor of Colgate-Palmolive or if you are the immediate family member (parent, child, sibling or spouse) or household member (whether related or not) of such an employee.  You cannot submit a Video if you currently work for, or have other obligations to, a party that would have any ownership or other interest in the Video or if your Video would violate any rights of that party or would be contrary to any of your obligations to that party.

12.  You cannot submit any Video that has been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).

 

13.  You understand that your Video is not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Video.  Your Video will be treated as non-confidential and non-proprietary.  Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique.  You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Video will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, Colgate-Palmolive nor Y&R will be liable to you in any way.

 

14. See OFFICIAL RULES for additional Speed Stick Project and general contest information, terms and conditions. If there is any conflict or inconsistency between these General Requirements and the Official Rules, the terms and conditions of these General Requirements shall prevail.