The benefits of Oyster include:
REFERENCE VIDEOS - Here are some examples of ads they like, along with previous ads from the company.
Oyster is a global employment platform which empowers companies to hire, pay, and care for their global team whilst delivering exceptional team member experience. It streamlines recruitment across multiple countries, while navigating the intricacies of local labor laws, and takes you from interview to signed contract in as little as 48 hours. Plus, with the ability to hire in 180+ countries, it’s the perfect tool for managing a global workforce across the full employee lifecycle.
The goal of this project is to drive viewers into action by creating an authentic testimonial-style video that helps Oyster connect with their customers by showcasing people sharing stories about using the platform, and explaining how they feel empowered by a simplified and streamlined workflow. These people could be actual customers - if you happen to know or have access to any - or simply actors playing customers. Oyster would like live-action execution that involves motion graphics to reinforce key messages, and they also want to showcase the platform. The video must get people's attention within the first 5 seconds, and focus on the key messaging points contained in the Background. For any questions, ask away in the forum.
DELIVERABLES: Four total deliverables:
TIMELINE: Please find the anticipated timeline HERE , but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.
EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.
TARGET AUDIENCE: HR leaders, Operations Managers, Decisions Makers in an organization, whether they're C-level or below. Typically high-growth Tech and Fintech companies based in the Silicon Valley with less than 500 employees and looking to hire globally. 30-55 years old.
TONE: Authentic, Educational, Innovative, Informal
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.