Painting with precision can be a daunting task—one that presents a challenge to both the most seasoned brush handlers and the shakiest hands amongst us. Trying to achieve crisp, clean, professional looking paint lines without the need for touch-ups can make simple paint projects that much more intimidating.
Thankfully, DIYers can breathe easy and take on even the most difficult paint projects with FrogTape® brand painter’s tape — the only painter’s tape treated with PaintBlock® technology. PaintBlock reacts with latex paint, forming a micro-barrier that seals the edges of the tape, preventing paint bleed, allowing for razor-sharp paint lines and less time on touch-ups. There are two kinds of FrogTape that will help with any paint project. FrogTape® Multi-Surface can be used on cured painted walls, wood trim, glass and metal. FrogTape Delicate Surface has a low adhesion that can be used on fresh paint, wallpaper, decorative painting, primed wallboards and textured surfaces.
FrogTape is looking for a fun, quirky and visually exciting video short featuring FrogTape in use. You must use FrogTape Multi-Surface in the video, but you can include both Multi-Surface and Delicate Surface if you’d like. We want to see a clever concept combined with a storytelling style that will appeal to home DIYers. Your mission is to create a 30 second video that demonstrates the clean, sharp paint lines that result from using FrogTape, in a clever, engaging and inspirational way. The brand is seeking videos with a more serious lean and professional tone, but PLEASE don’t portray painting as boring or stuffy. Think less wacky, more hip and clever.
--Key marketing messages:
--Target Audience: Contemporary home DIYers, skewing female without alienating to a male audience.
--Exposure: Video pre-roll, YouTube channel, brand website, possible on-air commercial…whoa!
--Things to avoid:
This project will be worth a total of $20,000 and consist of three phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: CONCEPT – Tell us your Concept for a 30 second video that demonstrates the clean, sharp paint lines that result from using FrogTape, in 250 characters or less. Remember, a Concept is not a detailed script; it is a moment of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. Winning Concepts creators will each receive $250 and a 5% residual payment for every winning video their Concept is used to generate.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this Video based on one of the FIVE winning Concepts. The five most compelling Pitches will be selected and will receive a $500 production budget to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,000 with a 1-in-6 shot at the $8,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Sean Clark’s winning Benjamin Moore “Find Your Perfect Color” Pitch. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a 30 second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phases. Remember, the FIVE Pitch winners are GUARANTEED prizes, as is ONE of the non-pitch video creators.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Monster Fighters project. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com. If you are interested in using a track from the Audiosocket catalog, as described above, please email music@tongal.com for account and password info, which will allow for the download of up to three tracks.
1. Videos MUST not exceed 30 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos must show both the FrogTape canister with the label visible and FrogTape Multi-Surface Tape in use at least once.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of FrogTape.
6. Submissions must not portray FrogTape in a negative way, the determination of which will solely reside with FrogTape.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. Minimum 50 Pitches, or the contest will repost for 14 days.
10. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.