ABOUT THE ELVIE ATTITUDE:

• Take charge - It’s not just our mission. Take charge is a behavior that drives the way we think and how we act. Because we don’t just talk the talk— we walk the walk, taking charge of issues and setting an example to the world.
• Serve, not save - In a society that wants to regulate what women should be, could be, would be— we’re here to serve women’s true needs… because women don’t need saving.
• No guts, no glory - It takes guts to rip up the rule book. But we’ve got the goods to back it up, making category-defining products that change lives on a global scale. And we’re proud as hell.
• Reality, not ideals - We want women to feel at peace with themselves, to feel good about what their bodies are capable of.

EXAMPLE VIDEO CONTENT: Below are a few examples showing the use of Elvie products to empower women. These are women first (not baby first) and authentic to the content creator.

• @hannahbronfman
• @maikemohr
  
• @sarahloumerrygold
• @jessiej
  

NOTE: This product will only be available to ship to filmmakers based in the US and UK.

Elvie is one of the original FemTech companies and a disruptive health and lifestyle brand. They've spent over 10 years developing cutting-edge tech and breaking societal taboos in order to level-up women's lives. For too long, women have been disrespected by under-researched healthcare, societal judgment, and discriminatory government policy. Elvie wants to turn all that on its head to give women the means to prosper, succeed, and lead like never before. This fall Elvie is coming out with a brand new hands-free breast pump that will show off the latest and greatest in pump technology. While the product hasn't been released yet, we can let you know that it will be a game-changer for breast-pumping moms everywhere, and of course, it will be provided to the selected filmmaker here too.

The goal of this project is to cast a number of real breast-feeding moms, and then create a suite of eight :10-:20 vertical videos; empowered, confident, and distinctively executed social-first videos, each featuring Elvie's latest hands-free breast pump. These must be social-first and they must deliver a uniquely Elvie tone of voice. In terms of how they comes to life, Elvie is looking for an authentic, hand-held look so that the videos feel native to social platforms - primarily TikTok and Instagram. Each video should feature a close-up of talent demonstrating one of the product benefits (e.g. Better Fit, Better Feel, Better Flow) through real-life situations where they would be pumping (either at home or on the go). 

While the background will not be in focus, we're not looking for moms talking against a white wall, and are instead looking for locations with an edgy, urban feel. The eight main videos do not have to have a uniform style, and they could feature the talent talking directly to the camera, or have voiceover over b-roll. There are also two longer :20-:30 videos in 16x9, which should be more educational and focus on specific features of this new product.

In terms of casting, we're looking for a minimum of 5 different moms, including at least one with a British accent. Elvie wants a diverse group of self-assured breastfeeding/pumping moms in their 20s and 30s who embrace female-first technology with confidence – working with a diverse range of model types - and they're interested in diversity of body type, breast size, style, age, and race/ethnicity. They welcome distinctive traits such as tattooed arms or septum piercings. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 10 total video assets and 3 static assets.

• Eight :10-:20 videos (9x16)
• Two :20-:30 videos (16x9)
• Three static images pulled from the footage (4x5)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram
• TikTok
• Meta
• LinkedIn
• Elvie.com
• Retail websites
• Amazon.com

TARGET AUDIENCE: Women who are purchasing a breast pump during their 3rd trimester (key markets are the U.S & U.K)

TONE/FEEL: Premium, sassy, clever, confident, dynamic, edgy

EXECUTIONAL MANDATORIES: 

• Casting must be limited to breast-pumping/feeding moms; talent cannot be pregnant whilst filming.
• Use of Elvie brand colors within creative (i.e. clothing, objects, overlays - this will be supplied to the Pitch winner).
• End frames will be supplied by Elvie.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.