Business Name:
New Hope Ecotech
Describe what your business or product does:
New Hope Ecotech offers a software solution to track and audit the recycling activity of informal and underpaid recyclers in Brazil. With the logistics software system and rigorous controls, New Hope guarantees that a specific amount of material has in fact been recycled. It then issues a reverse logistic certification similar to a carbon credit. We then sell these credits directly to manufacturers so that they may fulfil their government mandated recycling obligation created by Brazilian government in 2010. New Hope Ecotech shares the profits with all the recyclers fairly and pays them for the actual service of collecting and sorting recyclables.
What do you consider to be your biggest competitive advantage?
We are the only available software in the market that enables manufacturing corporations to invest in waste management in a reliable and traceable manner which guarantees the proof of fulfillment of recycling targets. We are also the most economic option available in the market, since our technology allows manufacturing companies to pay values proportionally to what was effectively produced and sold. Finally, we are the most inclusive type of investment a manufacturing company can make in waste management reverse logistic, because we make sure to value the work done by thousands of individual waste pickers.
What do you want consumers to know about your business?
We want the consumer to understand the context in which the business was created. Please see the information below about the creation of our company and what we do:
“Since August 2014, a new National Waste Management Policy has been put in place in Brazil based on the “polluter pays” principle, which means that all CPG manufacturers are now mandated by law to collect and recycle the packaging materials they have inserted in the market. The recycling rate’s targets are progressive and very aggressive. For instance, we must double the recycling rate for paper to 80% by 2019! Not achieving such targets means paying fines and answering for civil liabilities!
Different manufacturers have come with different reactions for the policy. Some have created a Coalition to discuss some terms directly with regulators; others are building up their own reverse logistics systems from the ground, buying trucks and distribution centers. Third party consulting firms made an estimate cost of that law for manufactures and it ranges from $30M to $3B dollars!
What if there was an alternative world, where a system of collection and recycling is already in place and one could just pay for the recollection service and fulfil its regulatory mandate? Actually this world already exists, is very efficient and is responsible for 80% of current recycling rates in Brazil. It’s an informal world, a supply-chain of millions of individual waste pickers and small aggregators that are already performing the activities of recollection and recycling in exchange of the materials’ market value, but aren’t paid for the actual recycling service they provide.
Our solution connects this informal chain with the formal manufactures that must pay for the collection services. Manufactures don’t need to invest in CAPEX intensive logistics and hope that its operations will bring their recycling targets. They can just leverage a current logistics system, pay for the service and insure their compliance. A logistic service that brings insurance and new hope for you.”
What should be the focus of this video?
This video should do no more than explain the context in which the company was born and the overview of the service that we provide. We also want to explain briefly the overall system operations i.e. how the data is inserted and how the manufacturing companies track the data in their end.
Take a look at this presentation for more details: https://mediasite.kellogg.northwestern.edu/Mediasite/Play/0f8ec06d344c4b899ff3866da30d91ec1d?AuthTicket
What do you want people to do after seeing this video?
We want the audience to access our website for further information. Website is currently under construction but will be ready by then. The link is: www.nhecotech.com
Intended target for this video:
Decision makers at CPG (Consumer Packaging Goods) companies in Brazil who need to decide which policies to implement in their companies in order to reach reverse logistics targets.
What tagline must be incorporated in the video:
Tagline: No waste left behind. No waste picker left behind.
What MUST be included in the video:
What should definitely NOT be included in the video:
Although we a social impact start-up, we are dealing with regulatory and political issues and presenting the idea to corporate clients. We need a light and informative animation that does not look childish. So, please, avoid childish songs and characters.
Do you have any examples of videos or other commercials that would be help the filmmaker understand the tone and/or style you would like for your video?
We have to keep in mind that, although we are speaking about the environment, we are also dealing with business to business clients and regulatory issues.
Some good inspirations are videos that balance emotion with rationality. They have very simple animations, subtle music, very clear messages with a clear beginning and end.
Some examples:
https://www.youtube.com/watch?v=B6refCD6fBc
Is there anything else you would like to tell the filmmaker?
We do acknowledge that the business model is very complicated to understand initially. That is precisely why we need a very didactic video!
You can actually base your entire animated video on a 15 minute presentation that we did to explain the business model to an audience at Kellogg Business School. Find the video in this link:
This project will be worth a total of $1,500 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video to raise awareness about New Hope Ecotech and their amazing product:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $1,000. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The winner from the Pitch Phase will create a 60 second animated Video based upon the winning Pitch.
--Video Phase Payout: Video Phase Winner will earn the following prize: $1,000.
--Music: Tongal has partnered with premiere music providers: Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.