Background


DonorsChoose.org grew out of a Bronx high school where teachers experienced first-hand the scarcity of learning materials in our public schools. Charles Best, then a social studies teacher, sensed that many people would like to help distressed public schools, but were frustrated by a lack of influence over their donations. He created DonorsChoose.org in 2000 so that individuals could connect directly with classrooms in need. Public school teachers from every corner of America post classroom project requests for funding on DonorsChoose.org. Requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class. Just like on Kickstarter.com, people can browse project requests and give any amount of money to the project of their choosing. Once a project reaches its funding goal, materials are delivered to the school. This incredible organization is in need of rich media to serve not only as a tutorial and explanation of what they do, but also as a tool to raise awareness and attract new philanthropists to DonorsChoose.org.

 

Objectives


Your mission is to create a powerful and inspiring video educating people about DonorsChoose.org. The video should also as a tool to raise awareness and attract new donors.

 

Details


This contest will be worth a total of $10,000 and consist of two phases so there’s a place for all of you creatives to contribute, regardless of your skill set.

PHASE 1: VIDEO –
Create a 30 – 120 second video that explains DonorsChoose.org, raises awareness for the organization and attracts new donors.


--Judging Criteria: Videos will be evaluated based on -


 - How well they explain what DonorsChoose.org is and what it does in a simple and concise manner.


 - The level of creativity exhibited in the video.

Requirements

 

1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv.  Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. All work must be your own and free of any copyrighted material.

 

3. Videos MUST mention DonorsChoose.org a minimum of two (2) times.  Also, you must show the DonorsChoose.org logo at least two (2) times and for a minimum of three (3) seconds total on screen.  One of those times should be the end title/frames of the video.  You can choose from any of the logos provided on the PROJECT FILES link on this page.

 

4. Videos cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of DonorsChoose.org.

 

5. Videos must not portray DonorsChoose.org in a negative way, the determination of which will solely reside with DonorsChoose.org.

 

6. Videos must be in the English language or subtitled.

 

7. Limit 2 submission(s) per member, per phase.

 

8. You must be at least thirteen (13) years or older to enter.

 

9. Minimum twenty (20) Videos or the contest will repost for seven (7) days.

 

10. See OFFICIAL RULES for additional contest rules and conditions.