adQuadrant is a marketing agency for every channel - aka "omnichannel" - meaning that they take a holistic, strategic, and data-driven approach to digital marketing that can leverage everything from paid social media ads to email marketing and search engine optimization. They work with eCommerce store owners and digital brands, and their marketing teams, and their goal is to solve their client's biggest customer acquisition challenges to put them in a place of sustainable growth and scale. Towards that end, they go deep into their client's data to view the business in a comprehensive manner, looking at how all the cogs of the marketing wheel are working with each other. They look to plug any inefficiencies, reduce data redundancies, and help skyrocket growth. As partners, they're not just managing ad buys and different platform accounts - they're strategic advisors, and their consultation approach helps clients solve their unique customer acquisition challenges. 

adQuadrant's Services page is ripe to mine for information and potential copy for your video. Then, take a look at this:

CUSTOMER SUCCESS STORIES:

• Video - Fight Camp Testimonial
• Video - Stamina Pro
• Video - Pristine Hydro
• Case Study - Stamina Pro
• Case Study - PristineHydro
• Case Study - UNTUCKit
• Case Study - Stella & Dot
• Existing B-Roll 

The goal of this video is drive new business leads for marketing agency adQuadrant by using some of their existing customer success stories to create a confident and compelling :30 YouTube TrueView for action. 

adQuadrant has existing testimonial video content that you can use, as well as customer case studies, and a limited amount of b-roll, so although they're open to including some live-action video here, it's more likely that you'll want to utilize a mix of the existing footage with 2D animation or dynamic motion graphics, then bring in smartly executed on-screen text and snappy transitions, and round it out with great sound design and music selection. It's key to note that they're looking to highlight customer wins and let their customers' success "do the talking" in this video, so you'll want to carefully pull from those success stories. That doesn't just mean quotes though - data on a client's success (especially their ROAS, or return on ad spend) is just as important for the messaging.

The testimonials and customer success stories, along with more about adQuadrant, and some messaging info, is down in the Background / Additional Details, so be sure to check that out. 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: adQuadrant prospective clients; including eCommerce store owners, marketers, and digital brands looking to grow their business seeking growth, with scale and efficiency. This includes a broad range of professionals of all ages, backgrounds, and geographic locations.

 

TONE: Warm, confident, friendly, inviting, focused on the benefits

 

EXECUTIONAL MANDATORIES: 

• Videos should utilize the brand's color palette, which is downloadable HERE.
• Videos must end on a direct CTA. Two of the variations they're considering are: "Book a Consultation with adQuadrant" or "Meet with an adQuadrant Digital Expert"
• Videos must include the adQuadrant logo (available in Assets)

 

Our priority is ensuring everyone's safety, so if any live action filming is involved, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.