**Heads up! You’ll only have 24 hours to submit your Concepts**
Remember those two adorable spa babies who broke the Internet earlier this year? If you hadn’t had a chance to witness this comedic gold produced by Tongal, feast your eyes here.
Pretty great, right? Who doesn’t want to see two babies lounging poolside, all while getting to hear their hilarious thoughts on the softness of diapers against their bums? Based off of the reactions of this video, the answer is pretty much no one.
Luckily, we’ve heard you loud and clear and that’s why the babies are back for more. The Zen Baby Saga will continue, only this time the babies will be gushing over the additional benefits of Comfort Care diapers and Member’s Mark's extremely soft yet durable baby wipes. How will their story unfold? What new adventures will these two get into? That’s where we’re really opening up the creative hatch and turning to you. We’re asking you to put your thinking caps on to come up with Concepts that remind the masses just how fun and hilarious these babies can be. Your Concepts should extended the story line of the original Zen Baby Zen while revolving around one of the following 4 topics:
Diaper Dryness: Comfort Care diapers are so absorbent that they can keep babies bottoms dry for up to 12 hours after an “oopsies”.
Diaper Breathability: Comfort Care diapers have a breathable outer cover, allowing air to circulate throughout the diaper and thereby keeping babies cool and comfortable.
Diaper Wetness Indicator: With a wetness indicator that changes color when wet, moms no longer have to play a guessing game on when their baby needs a diaper change.
Baby Wipes: Aside from diapers, Member’s Mark offers incredibly soft yet durable baby wipes. Available in green tea and cucumber, babies everywhere can Namaste.
Check out the Objectives section below for more important information.
The goal of this project is to submit your best clever and humorous Concepts that continue the Zen Babies storyline, highlight the additional benefits of Comfort Care’s diapers and introduce their baby wipes. While we’re opening this up to your creative takes, your Concepts MUST be a continuation of the Zen Babies narrative.
NOTE: When crafting your Concepts, you will need to submit against one of the following 4 topics:
Dryness:
Benefit: Comfort Care diapers help keep your baby’s bottom dry. That’s because Comfort Care diapers have a new quilted core that’s super absorbent and help fluid disperse better.
Breathability:
Benefit: Comfort Care diapers help keep your baby’s bottom cool. That’s because the diaper has a breathable outer cover which allows more air to circulate throughout the diapers.
Wetness Indicator:
Benefit: Comfort Care diapers remind you when to change the diaper. That’s because Comfort Care diapers line wetness indicator on all sizes (size ½ to 6).
Baby Wipes:
Benefit: Available in two scents, sensitive and scented (green tea & cucumber), Member’s Mark baby wipes are plush soft yet very durable. That’s because Member’s Mark baby wipes are made of waffle textured triple-layer fabric.
--Key Marketing Messages:
--Target Audience:
--Tone: Humorous and fun, a continuation of Zen Baby Zen.
Project Details: This Project will be worth a total of $4,000 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: CONCEPT – Tell us your Concept that extends the storyline of the Member’s Mark Zen Babies and highlights the key benefits of their diapers and baby wipes in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. The winning Concept creators will receive $1,000 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submissions must be in the English language.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 40 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. Creators MUST the standard Tongal W-9, Winner Affidavit, and IP Assignment.
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.