The LEGO Group is looking for three animators to each create a suite of 3 vertical stop-motion videos up to :15 each for YouTube Shorts. We're looking for fun and creative videos featuring just LEGO® Classic brick sets (no minifigures, no LEGO IP themes, no other LEGO themes) to show that the possibilities are endless when building with LEGO bricks!
Although you will only be asked to produce 3 videos, for your pitch, please let us know at least 5 video concepts that you can produce in your treatment, so that the LEGO team has options to select from. These concepts don't necessarily have to be connected to each other, but they could fit a theme, like "underwater" or "holidays." If you're interested in building with us (and FAST) please read the below carefully. For any questions or other project updates, check out the Project Forum.
DELIVERABLES:
- Three :15 stop-motion videos (9x16)
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE: YouTube Shorts
TARGET AUDIENCE:
- Kids of all ages
- Adult fans of LEGO
TONE: Funny, cool, relevant, action-packed
EXECUTIONAL MANDATORIES:
- There should be NO dialogue or voiceover in your video.
- This is a stop-motion only project, no live-action
- Only use LEGO® Classic brick sets.
- You can not use minifigures or other LEGO themes.
- DO NOT SAY LEGOS OR LEGO BLOCKS. The word “LEGO” should be used as an adjective (i.e. LEGO bricks, LEGO sets).
- Content needs to be family-friendly.
- DO NOT show competing toy lines.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
- TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
- TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the videos. While you will be producing 3 videos, please let us know at least 5 concepts you could produce so that the client has options to select from. They could be part of a theme (i.e. holidays or underwater). If it's helpful to you, we've provided a treatment template, which you can find here.
- LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
- PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.