The Church is currently only looking for pitches on how this video could be made, and it's NOT a requirement that you be able to produce that video. You may submit even if you do not have production capabilities. That said, there is a obviously a good chance that this could move into production, and in that event, one of two things will happen:
INSPIRATIONAL TONE EXAMPLE
As the saying goes, you only get one chance to make a first impression. This true to life, and it's also true to a YouTube landing page! With so many channels and forms of content competing for a viewer's attention, your landing page introduction video is a crucial opportunity to put your best foot forward and capture that person's interest and imagination. The Church of Jesus Christ of Latter-day Saints wants to develop a new and compelling introduction video, but they're not sure yet what direction to take, or how they want to proceed. To help them determine which direction to take, they're looking for two different thorough and thoughtful pitches that provide a clear creative direction, and a clear visual identity, that they can review and potentially align on.
The goal of this project is to create a pitch that explains in detail how you would approach producing an inspiring :30-:60 intro video for the Church's main YouTube channel, one that describes the channel's goal to highlight stories and messages of faith in Jesus Christ, and shows how the gospel of Jesus Christ can help transform your life. Though the Church tends to lean towards live-action for this type of video, they are open to seeing pitches of any and all styles of production; so if you think you have an intriguing way in to this through animation, bring it on.
Importantly, The Church is currently only looking for pitches on how this video could be made, and while there is a good possibility that this can turn into a real production down the line if they really like your pitch, it's NOT a requirement that you're able to produce the video you pitch. That means that you may submit even if you do not have production capabilities, and we're hoping that will enable a wider range of people to submit. More on this in the Background.
Your pitch should include a treatment that thoroughly describes your vision and approach to the video, but can also include any supporting materials that will help get your vision across; storyboards, scripts, mood boards, concept art, etc. For pitching purposes, you should base your approach on the assumption of a $7,000 production budget.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: If this project DOES move into production, there will be 1 video asset.
TIMELINE: HERE
EXPOSURE: The Church's main Youtube channel landing page.
TARGET AUDIENCE Adults 18-30 years old.
TONE/FEEL: Inspiring, uplifting, and relatable.
EXECUTIONAL MANDATORIES:
In order to be considered for this project, you must include the below materials in your submission.