lululemon was the first brand to bring yoga to the (Western) masses, and yoga informs everything they make and do. We want to bring that pioneering spirit to a suite of NINE (9) long-form workout videos (three workouts per ambassador) to create useful, accessible, and disruptive workouts that will be universally available on lululemon’s YouTube channel and will instill in viewers a passion for yoga and a desire to practice with lululemon again and again.
What’s the first word or feeling that comes to mind when you think of yoga? Relaxed? Challenged? Connected? Or maybe yoga makes you think of yuppies, your own limitations, or, if you’re a guy, an activity meant for women – and not you.
Perhaps surprisingly, a lot of people share negative stereotypes of yoga – it’s for yuppies, I’m not strong enough, it’s for girls – and that means they’re missing out on a myriad of benefits that regular yoga practice can bring to their lives.
In actuality, yoga is a powerful tool that unleashes the full potential in every one of us. Yoga can enhance your athletic performance, help you recover from injury, focus your mind, inspire your creative pursuits, and make you stronger all around.
And that’s where Tongal comes in. We’re looking for one talented, organized, and experienced filmmaker/production team to bring to life a suite of NINE (9) long-form yoga workout videos led by lululemon ambassadors to make yoga more approachable and relevant for everyone. You’ll work with lululemon ambassadors to create content that builds on the principles of yoga and educates on the many benefits of a regular yoga practice to create accessibility and redefine lululemon as the premiere yoga brand and platform built for all to enjoy and benefit from.
Working with THREE (3) unique lululemon yoga ambassadors you’ll create THREE (3) suites of workout videos (one suite per ambassador):
Read on for more.
The goal of this project is to create THREE (3) suites of long-form yoga workout videos to redefine yoga as a universally accessible and approachable practice with a myriad of benefits and encourage viewers to workout with lululemon on YouTube.
Please Note: By participating in this Open Bid project, creators acknowledge that the Sponsor is under no obligation to select a winning Bid. Though most Open Bid projects on our platform do move forward with a selected Bid, we will notify you in the event the Sponsor decides not to award any Bids via the Project Forum. Regardless of the result, all Open Bid submissions will be reviewed and evaluated by the Sponsor and the Project Team.
This project involves a lot of deliverables and a tight timeline so please read this brief thoroughly.
Budget: Your bid for this project should be between $80,000–100,000. Please take the following into consideration in your budget:
Video Format:
--Key Marketing Messages:
--Target Audience:
--Executional Mandatories:
--Tone:
--Exposure: lululemon YouTube channel, social channels, paid media, dotcom
--End Card: An endcard template may be provided but you should be prepared to create one.
--Product: The production team will need to retain product with lululemon’s approval. Budget should be set aside for this.
This project is open bid and consists of FOUR (4) phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. lululemon would like the filmmaker to create NINE (9) long-form yoga workout videos and a suite of social marketing assets (outlined in the Objectives Section) with a total cost range of $80,000–100,000.
Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The most compelling pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive an advance to help create the video. Please note the payment of the pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a suite of videos that satisfu the criteria laid out in your winning pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the pitch winner will receive the remaining prizing. For examples of effective pitches, check out this gallery. All pitches will remain private until after the winner of the Video Phase is announced and the project is complete.
PHASE 2: PRE-PRODUCTION – The pitch winner will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the filmmaker will need to receive the following approvals from the brand:
No filmmakers may begin shooting their video until all approvals are completed and the Video Phase has officially begun. If you begin shooting your video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. Additionally, there are templates that will help you clearly present the sponsor cast, location, and wardrobe options. They can all be accessed here.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the pitch winner will create THREE (3) suites of yoga training videos along with associated media, based upon their winning pitch:
You will need to provide a shot list for each video asset. Please do not treat the paid media assets or series trailer as “cut-downs.”
Please upload all videos as separate submissions when submitting your videos.
--Video Phase Payout: Upon submitting videos that satisfy the criteria laid out in your winning pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the pitch winner will receive the final payment.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line. Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning filmmaker will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the filmmaker will perform reasonable edits on their videos according to the sponsor’s feedback.
ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
1. The videos MUST not exceed 50 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
6. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with the sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per phase.
10. You must be at least thirteen (13) years or older to enter.
11. The sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final videos based on their prior work and experience as a filmmaker.
13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.