If the first thing on your mind when you wake up is either “what will my first Snap of the day be?” or “It’s been a while since I Insta’d my latest food creation,” then you’re probably a Post Pebbles fanatic in the making. You just may not know it yet.

From the >ping!< of Pebbles hitting the bowl to the explosion of colors and fruity or chocolatey scent that hits you as you douse your Pebbles in milk, you know you’re in for a special treat. Does the rainbow of colors in Fruity Pebbles inspire you to create? Or does the rich flavor of Cocoa Pebbles cereal simply put an infectious smile on your face?

Of course, Post Pebbles go way beyond your average breakfast cereal. Maybe you have a great Post Pebbles hack to share with the world: Maybe you’re the first to discover how ‘gram-worthy a sprinkle of bright, crunchy Fruity Pebbles are on an acai bowl, or maybe your go-to after school snack is a cup of fro-yo with strawberries and a handful of Cocoa Pebbles scattered on top. Maybe you simply have a cool way of reusing the boxes to show your Post Pebbles creativity.

Now it’s time to share that creativity, those hacks, and your other great Post Pebbles ideas with Post Foods and Tongal.

Find out more info in the Project Objectives below…Yabba Dabba Do!

The goal of this Video is to create a 30-second Video (with a 15-second cutdown and five (5) stills) that engages teens to try Post Pebbles cereals and share their love of Post Pebbles on social media.

NOTE: The 30-second video, 15-second cutdown, and five (5) stills are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your videos.

NOTE: This project has script approval. You must receive script approval from the Sponsor before producing your Video.

--Key Marketing Messages: 

• Yabba Dabba Do! (Post Pebbles gives you the creative spark to take on your day)
• Post Pebbles provide an all-encompassing sensory experience
• Vibrant color
• Extremely irresistible fruity/chocolatey smell and flavor, which intensifies in milk
• Distinct texture and crunch
• Kick-starts the day with a burst of energy
• Provides inspiration to create
• Tie-in with fun, nostalgic Flintstones brand

--Target Audience: Teens, 12-17

 

--Executional Mandatories:

• Headshots, script, and treatment are required in your Pitch.
• The Sponsor has headshot and script approval
• You MUST include a brand logo or tag on-screen within the first five seconds of your Video. (This doesn’t necesarily have to be a brand logo or tag on-screen, package shots are ok. We just need to ensure we get a brand registration early in the video)
• Any packaging shown MUST have the Flintstones on the front – no other packaging will be accepted.
• Your Video should be aimed at a teen audience.
• Remind consumers that no matter their age Pebbles is a fun exciting cereal that always delivers a sensory overloading experience.
• These spots should feel like an extension of the “Yabba Dabba Do!” campaign that is currently on air but with a teen focus.
• The below Legal Line needs to be added as a super at the end:

THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s16) 

• If using the Yabba Dabba Do! tagline  the legal super is as follows:

YABBA DABBA DOO!™ | THE FLINTSTONES and all related characters and elements © &  ™ Hanna-Barbera. 

• When showing anyone consuming the product, please keep portions reasonable and avoid egregious overconsumption
• Don’t make direct competitive claims against other products.
• Usage of the Flintstones should be limited to just the images that appear on packaging.
• Humor should be in the PG range, stay away from vulgar or inappropriate references

 

--Prompts: Some inspiration to focus your Ideas and Pitches:

• Sensory Exploration – new, creative ways to consume both the cereals and to reuse the packaging
• Everyday Celebrations – how Post Pebbles make every day more playful, fun and imaginative
• Passion – activities for Post Pebbles fanatics to engage in, ways to connect through social media, etc.

 

--Tone: Playful, fun, vibrant, imaginative, passionate, cool, bright, inspirational.

 

--Exposure: YouTube pre-roll and social media.

--Inspiration: Check out one of the Yabba Dabba Do! TV commercials currently airing: https://www.youtube.com/watch?v=jRd7-RYYN-g

--Product: Pebbles are readily available in stores so you should be able to purchase needed quantities. If for some reason you cannot find Post Pebbles cereals in stores or cannot find Post Pebbles cereals with the Flintstone packaging, the Sponsor can provide samples.

This Project will be worth a total of $60,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA – Tell us your Idea for the Post Pebbles Video Challenge in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $600, the 2^nd place Video $450, the 3^rd place Video $400 and the 4^th place Video $288) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

 

The four (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $6,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,750 at a minimum, and have a chance to compete for the $12,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The four (4) winners from the Pitch Phase will each create a 30-second video with a 15-second cutdown and five (5) stills based upon their winning Pitch.

NOTE: The 30-second video, 15-second cutdown and five (5) stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

The Judges will score the four (4) winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the four (4) Pitch winners will receive prizes.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000, 2nd place $9,000, 3^rd place $8,000, and 4^th place $5,750 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $288-500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than ten (10) Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.