Based on Beau Smith's amazing graphic novel, WYNONNA EARP follows famous lawman Wyatt Earp's great granddaughter Wynonna, as she battles demons and other creatures in her hometown of Purgatory. With her unique abilities, her ancestor's 12-inch special "Peacemaker" revolver, and a posse of dysfunctional allies, she's the only thing that can bring the paranormal to justice.
For your video, consider the following topics: Wayhaught, Wynonna Earp, The Peacemaker, Shorty's Saloon, The Revenants, Black Badge, Nicole Haught, Waverly Earp, Xavier Dolls, and Doc Holiday. You can find visual references for all of these topics HERE.
SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror film you've ever seen. Raise your freak flag high, SYFY's got you, and then let's talk once again about their logo initiative, where artists, animators, designers, and directors are given the chance to bring the SYFY logo to life in an artistic and incredibly cool TV spot.
This month, SYFY wants to celebrate the supernatural Western horror series WYNONNA EARP. The hotly-anticipated 4th season premieres this summer, and they're looking to create some SYFY logo videos that pay tribute to this fan favorite. If you're not familiar with the characters and settings from the show, we've included helpful info and some visual references in the Background / Additional Details section beneath this.
The goal here is to end up with a stylish and highly visual TV spot that will bring the SYFY logo to life in an unexpected way, transforming the SYFY logo, or revealing it, in the process. This is not about a narrative so much as it is about creating a fun way to set up and subvert audience expectations, while using imagery from Wynnona Earp that fans will know and love. Wynonna's big on swagger and sass, so you can be pretty badass and fun with these.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of genre content.
TONE: Confident, sassy, fun, badass, dramatic, edgy, comedic, and yeah, a little sexy some times too.
EXECUTIONAL MANDATORIES:
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.