Debuting in theaters on December 15th, Wonka is the prequel to 1971's Willy Wonka and the Chocolate Factory, and it shows the origin story of Willy before he became Wonka. Timothée Chalamet brings the character to life like never before – revealing his beginning as a young, brilliant dreamer on a journey to transform the world by bringing joy and inspiration to all through his magical confections. Wonka is the flavory-savory magical adventure that reveals the unstoppable power of daring to dream, in an irresistible holiday film event for all ages.

To get audiences excited to see the movie in theaters, Warner Bros. is looking for imaginative, unique, and innovative concepts for social posts that bring the wondrous and whimsical world of Wonka to life. Your concept CAN tap into the nostalgia that older audiences have for the original film, but one of the main goals of this project is to introduce the world of Wonka to younger, new audiences. Part of the joy of Wonka is escaping into a magical world where anything feels possible. How do we express that joyous feeling through social content designed for Instagram and TikTok?

Your concepts should lean into the theme of "magic in real life." For example, maybe you open a plain-looking door, but behind it is a Wonka-fied room. You CAN use chocolate in your concepts (think: chocolate fountains, chocolate ponds, chocolate sculptures, etc.), and you CAN depict the likeness of Timothée Chalamet (think: a candy mosaic portrait of him as Wonka). 

Think about how your concepts can come to life in social posts – everything from TikTok videos to live activations to artwork to interactive posts and anything else you can dream up are all on the table. 

The movie is also coming out around the holidays, so think about how your concepts can combine Wonka with the holiday season. While not super important for the concepting stage, please note that any final executions will need to use unbranded chocolate.

Since this movie is a prequel to Willy Wonka and the Chocolate Factory, your concept should NOT revolve around or play into golden tickets. There are Oompa Loompas in the film, and Warner Bros. encourages the use of the Oompa Loompa in content ideas. Just note that Warner Bros. would want to collaborate on how any concepts involving Oompa Loompas come together. 

For any questions or other project updates, check out the Project Forum.

 

EXPOSURE: 

• Instagram (in-feed and Reels)
• TikTok

 

TARGET AUDIENCE: 

• Younger females/Gen Z
• Families with kids under 12
• Older Females (35+)
• Musical Fans
• Timothée Chalamet Fans
• Roald Dahl Fans
• WONKA Fans

 

TONE: Joyous, Playful, Imaginative, Whimsical, Wonderous, Magical. The tone should strictly be fun and uplifting. This is the holiday film of the season!

 

EXECUTIONAL MANDATORIES: 

• Any chocolate used in concepts will need to be unbranded.
• Your concept should NOT revolve around golden tickets.
• Any concept involving Oopma Loompas will be a collaboration with the Warner Bros. team

In order to be considered for this project, you must include the below materials in your submission. 

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Your concept should detail what would happen in the video or social content. Remember though, a concept is not a detailed script — it is a spark of inspiration. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen something else out there that you think makes for a helpful reference? Or a link that helps illustrate the idea you're submitting? Feel free to include a link to any existing content that'll be useful when trying to understand your big idea.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.