ANN TAYLOR CREATIVE ANGLES
Option #1: Work to Party - From the polished office look to the festive after-hours glow-up, Ann is the thread that carries her seamlessly through every holiday moment.
Option #2: A "Wishlift" Gift Story: A gifting-inspired narrative, where giving (to herself and others) feels both stylish and thoughtful. Each gift “lifts” the season, literally and emotionally.
*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*
The holiday season is quickly approaching, and with it a joyous few months of celebrations. Having an array of stylish and elegant wardrobe options for the upcoming gatherings is must, and few know this better than Ann Taylor. A women's apparel retailer, Ann Taylor is widely celebrated for its classic and sophisticated wardrobe pieces, outfitting women to make sure they're ready-for-work or ready-for-anything in a timeless, tailored style. Now, they want to turn their attention to creating a piece of elegant and effective holiday content.
The goal of this project is to create a a modern, elevated holiday social video that helps promote their holiday campaign, "Ann Unforgettable Season." Going purely live action here, this should feel like a modern take on holiday, where gifting, style, and celebration all come together in a fashionable, chic way. It should capture both the joy of gifting and the vibes of the season, while also not going too far into sentimentality or playing anywhere in the "hallmark" range, ultimately highlighting that Ann Taylor pieces are perfect elevated presents for the holidays. Ann Taylor has two different creative angles they're considering for this video (both can be reviewed in the Background), so you will want to center your concept around one of these ideas for your pitch.
For casting, you'll want to be looking for women in their key demographic of 35-49 who can look elegant, relatable, and at home in Ann Taylor attire. For this project, you should be prepared to present a few casting options upon greenlight, and have sizes ready so that product can be shipped in a timely fashion. The brand will almost certainly provide the specific product(s) they want to feature, but you are welcome to propose certain products as well if either you have personal experience using Ann Taylor.
For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Women ages 35-49.
TONE/FEEL: Professional, modern, feminine. Elevated holiday storytelling (but not overly sentimental).
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.