EXAMPLES OF PAST WW SOCIAL VIDEOS

Check out this folder for examples of social videos that WW has used in the past that have been successful for them. Many of these videos feature live-action footage, and take careful note of how motion graphics and text are still the key creative drivers. Your assets will be driven primarily by footage provided by WW and dynamic text/motion graphics. Greenlit creators may also be asked to incorporate the WW app interface and images that will be captured at an another upcoming WW shoot.

INFORMATION ON ANIMATED DISPLAY BANNER ADS

Display banner ads are image (or image + graphic animation) advertisements, primarily placed on websites, where the user can click through to a brand's landing page to make a purchase (check out some effective banner ads HERE). The banner ads for WW will come in seven different sizes.

WW is looking for animated display banners where the text appears on screen at different times. You will NOT be required to code the display banners in HTML5 (that will be handled separately by WW), but you will need to create boards for each banner that clearly show frame-by-frame how the text should animate on screen (similar to a GIF) and create animation sample videos for the coder. After the display banners have been animated and coded, you will have the opportunity to view the final assets to ensure they look how you intended before final delivery. Examples of past WW display banner ads will be shared with the greenlit designer.

ABOUT WW

WW is a wellness company powered by the world's leading sustainable weight loss program. It has a 60-year proven track record of helping people lose weight and transform their lives. WW is the #1 doctor-recommended weight loss program, and one of the few commercial weight loss programs that fulfill expert guidelines for gold standard care. It's the biggest, most reputable weight loss program, with over 5 million members worldwide.

WW (formerly known as Weight Watchers) is the #1 best diet for weight loss. For more than 55 years, WW has helped millions lose weight with the latest nutritional and behavior change science. With the holidays quickly approaching, many people will be thinking about their health and wellness. WW is planning a buzzworthy Winter campaign to ensure WW is at the top of people's minds when searching for programs to help them achieve their wellness goals.

To help support this campaign, WW is looking for three creators to each produce two cohesive sets of digital assets that ultimately drive people to sign up for WW. Each set of assets includes a social video for Facebook & Instagram, as well as a set of animated display banner ads (please see the Background section for more information on the display banners!). The assets will be driven primarily by footage provided by WW and dynamic text/motion graphics. Greenlit creators may also be asked to incorporate the WW app interface and images that will be captured at an another upcoming WW shoot. Each creator will be responsible for making two different "sets" of creative, for a total of four assets (two social videos for FB/IG, two sets of display banner ads). Each set of assets should be creatively cohesive, and also fit into WW's larger brand campaign. WW will provide additional info to anyone who's selected to move forward. 

For your pitch, please create a tailored portfolio of your past work showcasing 1) social videos that feature live-action footage and tell a clear, concise story; 2) app-focused/product-focused videos that use motion graphics; and 3) graphic design work showcasing past display banners or other relevant marketing-focused designs.

These assets have the potential to garner millions of impressions and have prominent placement on the world's leading websites, so this is an exciting opportunity to see your work featured on the Internet's biggest platforms! 

Once assets are live, we anticipate that WW will ask for small changes & optimizations based on how the assets are performing, so there's also the opportunity for continued work with WW. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Each creator is responsible for creating 2 sets of creative, for a total four deliverables:

• Two up-to-:60 FB/IG video (4x5 or 1x1)
• Two sets of display banner designs (7 sizes)
  • 300x600, 160x600, 300x250, 728x90, 970x250, 300x50, 320x50

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Facebook & Instagram
• Snapchat
• Pinterest
• Websites
• Please review the platform best practices page.

 

TARGET AUDIENCE: WW to provide upon selection for the project

 

TONE: WW to provide upon selection for the project

 

EXECUTIONAL MANDATORIES: 

• Leverage on-screen text CTA button and WW logo to reinforce messaging. Make sure the text is big enough to be seen on mobile.
• Banners should include multiple frames and animating elements.
• Copy should be concise and clear.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. WW is mainly looking for savvy social-forward creators who have experience working with motion graphics and live-action footage (footage will be provided by WW to the greenlit creators). WW would also like to see strong graphic design skills for the display banners. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.