About the Winn Win Twinns:

Meet, the Winn Win Twinns.

They are the grocery store heroes and true champions at winning. In a world where winning is king and Winn-Dixie is the kingdom; two legends explore the store to dominate every deal. The Winn Win Twinns operate as an athletic duo, but their enthusiasm leads them to adapt to the situation. A deal on wine? Their zeal has them slow down and mimic sommeliers. Disagreement on the best BOGO? We might just see them in a High West stand off on aisle 6. So when freshness and rewards are part of the game plan, what will the Winn Win Twinns get up to during the Super Bowl?

While the Twinns are energetic in their last Super Bowl spot, we want them to pump the brakes and focus on a single moment to highlight for viewers. Please refer to this spot when considering their new balance.

There are a lot of amazing, high-quality products to celebrate at Winn-Dixie. The butcher section has certified angus beef and the produce department is always the freshest. For this concept we are just celebrating the overall quality of the products at Winn-Dixie, and concepts should be sure to allow for any product to be inserted as the focus. 

Winn-Dixie is the grocery store you trust for great value that satisfies your heart and wallet, and their loyalty app is a top-notch way to find great deals by earning points against your purchases. The in-store super shoppers, the Winn Win Twinns,  are true super fans of saving so it only makes sense that they would be the perfect duo to showcase everything Winn-Dixie has to offer iduring the SUper Bowl.

Share with us your fun concepts for a :30 broadcast spot featuring the Winn Win Twinns during the Super Bowl and help highlight the many great products at Winn-Dixie. We want to celebrate the merchandise as a whole or create concepts that allow for the product focus to shift as needed. The Winn Win Twinns aren't rookies. They've been part of the brand for almost a year now so be sure to check out the executional mandatories and background section to keep your concepts on target. 

 

EXPOSURE: Regional broadcast leading up to and during the Super Bowl.

 

TARGET AUDIENCE: New customers in the 35-44 age range

 

EXECUTIONAL MANDATORIES: 

• Concepts must consider production parameters within a studio space.
• Concepts can only occur in the produce section, butcher counter, or in aisle, but don't necessarily have to reference those sections.
• Concepts should stay broad enough to not feature any specific product or allow for products to fit in the concept interchangeably.
• Concepts should keep the Twinns in or around a Winn-Dixie store (i.e. they can't be visiting the Grand Canyon)
• Concepts must feature the Winn Win Twinns
• Concepts should not address or depict the guidances and circumstances surrounding COVID-19
• Concepts should not affiliate with any specific NFL franchise.
• Concept should tap into the fun and fervor of the Super Bowl.
• The Twinns should not be eating in store
• The Twinns always wear their signature uniforms
• The Twinns are not Winn-Dixie associates - they are super fans/customers of Winn-Dixie. That said, they can't go into employee-only areas such as backrooms, warehouses, etc.
• The Twinns never talk directly to the audience, so your concept should not include any instances of breaking the fourth wall
• Whenever possible, every Twinn occurrence should capitalize on cliché twin jokes (dressed/appearing the same, rock-paper-scissors, competition, etc.)
• Concepts should be achievable within a :30 broadcast TV commercial

Tell us your concept in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the content.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
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5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
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