HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Safelite "No Judgements" Social Campaign
• Safelite "Smash" Social Campaign

Windshields are the unsung heroes of our vehicles, until the unexpected happens. Safelite wants people to know that if you've got windshield problems, from a crack to a destroyed windshield, they'll have your back to get you back on the road in no time. Having them in your contacts before the unimaginable happens makes it that much less stressful. To that end, the goal of this project is to build awareness of the Safelite brand so that people know who to call before they need it, by creating engaging content that will appeal to viewers on the featured social media channels. 

These three videos will be featured on Safelite's own social accounts, two for Instagram and one for TikTok. You'll need to make sure each video feels native to the platform you are creating it for. In this case you'll be creating two videos specific to Instagram and one for TikTok. We expect these videos to be live action NOT animation. While we do expect talent to appear in the videos, there is no strict requirement as to how many you need to feature. If it's just you and your smartphone with a really great idea, then we want to hear it! You are not required to show autoglass at all, but can use it in your video if you have access to it and a great idea.

Your video does not need to be about the service, the primary goal is to show that Safelite is more than a corporate company, that they can be relatable and fun as a brand. These videos will be featured on Safelite's social media channels, so it's important that it's relatable and not too salesly. It should be something you might share with a friend because it's cool or funny and not something that'd interrupt your favorite TV show on ad-supported streaming. While the viewer should still be able to take away who Safelite is and what they generally do if they don't know already, this could be done with the end card or closing call-to-action. For example, you may end the video with an open-ended question relating to windshields or autoglass that prompts viewers to engage in the comments. The key here is to show you understand the Safelite voice, and know how to bring it to life through a fun, engaging, and relatable social video.

Safelite has provided their Jingle for you to use, and you can use our usual partner music librarys, but it's important to note that you cannot use trending sounds. Additionally, you will need to use Safelite graphics and fonts throughout your video so make sure to review the provided assets and plan accordingly. We are also asking for reframes to use this across platforms, but the focus will be on the main 9x16 videos specific to the platforms listed.

For your pitch, we encourage you to get creative with your approach and pitch more than three video concepts, as that'll help you align more quickly with the brand as you move into pre-production. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 6 total video assets.

• Two up to :15 Instagram videos (9x16, 1x1)
• One up to :15 TikTok video (9x16, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram
• TikTok

TARGET AUDIENCE: Car owners age 25-44.

TONE/FEEL:

• Playful: witty but not sarcastic, light-hearted but not silly
• Kind: friendly not phony, considerate not presumptuous
• Problem-solving: confident not arrogant, knowledgeable not condescending

EXECUTIONAL MANDATORIES: 

• Content must adhere to voice and tone guidelines and use Safelite logo, font, color palette when applicable.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.