REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• "Ollie's - Who We Are"
• Have a Jolly Ollie's Christmas
• Ollie's Bargain Outlet YouTube Channel
• Ollie's Closeout Toy Headquarters
• Ollie's Blowout Heater & Blankets Sale

Ollie's Bargain Outlet is one of America's largest retailers of the closeout merchandise and excess inventory. Their "semi-lovely" stores sell merchandise of all descriptions and some beyond description. Most of all, they sell GOOD STUFF CHEAP at up to 70% off the fancy stores' prices. 

Ollie's is turning to the Tongal community to find a filmmaker who can produce two sets of videos. The first set will tout Ollie's recent store renovations, and the second set should answer the question, "What is Ollie's?" to introduce new customers to the brand and tell them what Ollie's is all about. Both sets of videos will be filmed on one day - Tuesday, May 2nd - at the Ollie's location in Harrisburg, Pennsylvania. 

The store renovation scripts should be similar to these radio spots. The videos will need to be modular in nature, so different store locations can be swapped in as they get renovated. At the end of the project, the greenlit filmmaker will need to provide instructions on how to swap out store names and addresses in the project files so the Ollie's team can easily update the videos on their end. 

The second set of videos should answer the question, "What is Ollie's?" to build brand awareness and affinity. In essence, Ollie's is looking for an updated, fresher, sleeker version of this "Ollie's - Who We Are" video - but in this case, they are looking for something shorter (:30 and :15). This video should feature testimonials from real Ollie's customers - more on that below. We will need two versions of this video - one that is "evergreen" (or can be used for several years) and another that has a blank section in the middle so the Ollie's team can slot in seasonal product deals. To get a sense of how the evergreen version compares to the "swappable deals" version, check out these two videos from a previous Ollie's project:

• Ollie Einstein - Evergreen
• Ollie Einstein - Swappable Deals
• NOTE: While these examples are animation, your videos will be live action. Also, the evergreen version should NOT have a laundry list of products - it should be focused on the Ollie's brand and who they are.

For both sets of videos, voiceover will be provided by Ollie's. For the customer testimonial component, Tongal will be sourcing "Ollie's Army" members (Ollie's customer loyalty program) through a separate Tongal project. These customers will need to submit a short video explaining why they love shopping at Ollie's. Once the "Ollie's Army" submission phase closes, it will be the greenlit filmmaker's responsibility to look through the submissions and present a casting shortlist to Ollie's for approval. Think of this like an open casting call facilitated through Tongal. 

Ollie's does not sell anything online, so it's all about getting people into their stores. Additionally, they only get a fixed quantity of a certain brand-name product, and once it's sold out, it's sold out! This, along with significantly reduced prices, are Ollie's key messaging pillars.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets.

• One :30 evergreen "What is Ollie's?" video (16x9)
• One :15 evergreen "What is Ollie's?" video (16x9)
• One :30 product-focused "What is Ollie's?" video (16x9)
• One :15 product-focused "What is Ollie's?" video (16x9)
• One :30 store renovation video (16x9)
• One :15 store renovation video (16x9)

 

TIMELINE: HERE.

 

EXPOSURE: Broadcast TV

 

TARGET AUDIENCE:

• Women; 34-65+
• Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.

 

TONE: Funny, kitschy, quirky, self-deprecating, cartoony, and a little haphazard.

 

EXECUTIONAL MANDATORIES: 

• You MUST be able to shoot at the Ollie's location in Harrisburg, PA on Tuesday, May 2nd. 
• Your videos should replicate the tone and style of Ollie's past videos.
• Ollie's tagline - "Good Stuff Cheap” - will be the slogan at the end of the video.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE. 

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.