The last time we asked, “What does LEGO mean to you?” we had an overwhelming response. With over 600 Idea submissions and 30 Video entries, we could easily see how deeply LEGO touched the lives of Tongalers.
Since 2012 a lot has changed, but the LEGO bricks remain the same. In fact, a LEGO brick from 1958 would still interlock with a LEGO brick made today. And so, we present you with the same question, "What does LEGO mean to you?"
Take advantage of the Thanksgiving holiday and go beyond yourself and ask your friends and family, “What does LEGO mean to you?” Turn the cameras on them and capture the joy and magic LEGO bricks bring to those you love the most.
Whether LEGO bricks bring back memories of family time or whether LEGO bricks give you another medium to express yourself, we want to know how these seemingly simple interlocking bricks inspire the imaginations of you and those around you.
WHAT YOU NEED TO KNOW:
The goal of this project is to create an authentic and personal 90-120 second Video (with a 15 second trailer) around stories and experiences of what or how LEGO has influenced or left an indelible mark on yours or someone you knows life.
We want you to show what about the LEGO brand, persona, and essence that make LEGO bricks have such an emotional impact on so many people. We want viewers to takeaway that LEGO is not only a brand but also an experience that touches people’s lives.
NOTE: Unlike most projects the 15 second Trailer is due BEFORE the Video. While you are welcome to submit both at the same time, we encourage you to just focus on the trailer first. Please upload them as separate videos when submitting your Videos.
--Key Marketing Messages:
LEGO is a family brand and fun for everyone. LEGO products inspire creativity and ones own energy to be creative and to bring imagination to life.
--Target Audience:
The target audience is anyone who is a fan of LEGO.
--Executional Mandatories:
--Tone: Fun, light-hearted, authentic and whimsical while being informative.
--Exposure: LEGO YouTube and LEGO.com. Potentially retailer web sites and global usage.
This Project will be worth a total of $45,000 and consists of THREE (3) Phases: a Pitch Phase, Trailer Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Stories from the previous Phase using:
NOTE: Trailers are due December 22, 2014. Keep in that date in mind as you plan your production. Revisions for the Trailer will be issued right before Christmas so PLAN ACCORDINGLY. ALL FINAL FILES FOR THE TRAILER NEED TO BE DELIVERED BY DECEMBER 31, 2014.
The THREE (3) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,000, at a minimum, and have a chance to compete for the $14,000 First Place Video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: TRAILER – The THREE (3) winners from the Trailer Phase will each create a 15 second Trailer based upon their winning Pitch.
YOU WILL BE DISQUALIFIED FROM THE COMPETITION IF YOU DO NOT SUBMIT YOUR 15 SECOND TRAILER BY DECEMBER 22.
--Trailer Phase Payout: Winners of the Trailer Phase will earn the following prizes: 1st place $1,000, 2nd place $1,000 and 3rd place $1,000.
PHASE 3: VIDEO – The THREE (3) winners from the Trailer Phase will each create a 90-120 second Video based upon their winning Trailer.
The Judges will score the THREE (3) winning Videos submitted by Trailer winners to determine the standings for the Video Phase. Remember, the THREE (3) Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,000, 2nd place $11,000 and 3rd place $8,000.
--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 15 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.