SOCIAL MEDIA ACCOUNTS:
SERIES 1: WHAT IF? (8+ minutes)
Orbeez is all about the "What If" moment. What if I froze them and chopped them up? What if I filled my boots with Orbeez and stepped into them? What if I filled my brother's backpack full of Orbeez? What if I bounced them down my flight of stairs? This is all about experimenting with Orbeez - whacky ideas, fun, inquisitive, things to get kids laughing or wondering!
The "What If?" series should be talent-led. It doesn't need to be child talent, but it could be. The current What If? series features talent who are 17 & 18 years old, although Spin Master may want to see talent options who are slightly younger (early teens) for this phase of the project. While we envision most of the "What If?" scenarios will be shot in a studio, there could be a variety of shooting locations based on the themes.
Example Videos from Phase One of this Project:
Other Example Videos for Inspiration:
SERIES 2: DIY WITH ORBEEZ (8+ minutes)
This is exactly what it sounds like. What sorts of crafts and fun items can you create using Orbeez? Let us show you!
The "DIY with Orbeez" series could feature the same talent that's used in the What If? series, or it could be a tabletop setup with voiceover and hand talent. You can string together two DIY projects per episode to hit the 8 minute mark.
Example Videos from Phase One of this Project:
Example Videos for Inspiration:
SERIES 3: OPPORTUNISTIC TRENDS (whatever length fits the format)
See something trending on YouTube or the Internet and think you can incorporate Orbeez? This is your opportunity! You can also use YouTube tentpole days as themes for this (like Halloween, Earth Day, etc.)
The themes for the opportunistic trend videos will be decided upon during pre-production. While the format of these videos will be dependent on the creative idea, you can expect to use a tabletop setup with hand talent and optional voiceover.
Example Videos from Phase One of this Project:
The one-and-only Orbeez are whacky, fun, and full of possibility! Sprinkle the seeds in water, and watch them magically transform into oh-so-satisfying, gotta-have-more, squishy, squeezy, super colorful Orbeez! The question isn't what can you do with your Orbeez. It's what CAN’T you do?!
Orbeez are so much more than just weird-feeling, oddly satisfying little beads. There are SO MANY ways to play with them! To help get kids inspired about all the different ways they can use their Orbeez, Spin Master wants you to produce several series of videos designed for YouTube and TikTok that will feed Spin Master's social channels for three months (January through March 2022). This project is a continuation of the original Orbeez Social Video Project that launched this past June, and your content should mirror the whacky and experimental tone established during the first phase of this project. You are NOT expected to use the same talent and re-create the sets, but the content itself should feel "of the same family" as what was created previously.
Check out the Background section for more information and examples of videos produced during the first phase of this project. Your pitch treatment should lay out exactly how you plan to execute each series. If greenlit, you'll be provided the title sequence and graphic transitions used in the "What If?" series of videos. For the TikTok deliverables, you should capture footage with the talent that feels native to TikTok, since the Spin Master team has found that simply reformatting a 16x9 long-form video to 9x16 does NOT perform well on TikTok. Think about having the hosts capture some selfie-style footage where we see them interacting Orbeez in a more organic and less structured way.
If you're greenlit, product will be shipped directly to you from Spin Master - but given product limitations, you may need to tailor your video ideas around what's available. Spin Master will ship the greenlit creator a large supply of Orbeez at the beginning of the project, and the expectation is that there will be enough product to last through the end of the project.
To help with your pitch, you can access Orbeez brand assets HERE. Check out more information in the Background section, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total video assets delivered on a rolling basis:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE: Experimental, whacky, funny, bold, outrageous, creative
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.