• Western Dental is the #1 provider of orthodontics in the U.S.
• ClearArc - the innovative affordable aligner that comes with Orthodontic experts who know straight teeth are more than just a smile.
• ClearArc is the alternatives to Invisalign & SmileDirect products

REFERENCE VIDEOS FOR INSPIRATION AND TONE:

• Customer story: https://www.youtube.com/watch?v=Xb47vyUaylc
• Educational: 
  • https://www.youtube.com/watch?v=nWF7dQK6GMY 
  • https://www.youtube.com/watch?v=IG9Ijikckbg 
  • https://www.youtube.com/watch?v=kEyqgmE2V9Y 
  • https://www.youtube.com/watch?v=zElY0KsMqfI
• Funny: 
  • https://www.youtube.com/watch?v=10se2PgdIdI
  • https://www.youtube.com/watch?v=q77HLmABATM
• Inspirational/celebrity: https://www.youtube.com/watch?v=ACIoMPAG2v8

The goal of this project is to create awareness and drive patient acquisition for Western Dental & Brident's ClearArc Orthodontic Aligners. These videos will be in English and Spanish and used to introduce Western Dental & Brident's ClearArc Orthodontic Aligners to oral care patients. 

 

DELIVERABLES: 64 total assets, including 4 unique hero videos, but multiple versions with different logos, formats, and languages.

• Thirty-two :15s videos (each delivered in English & Spanish)
  • 4 marketing message videos, Western Dental CTA (16x9)
  • 4 marketing message videos, Brident CTA (16x9)
  • 4 marketing message social videos, Western Dental CTA (4x5)
  • 4 marketing message social videos, Brident CTA (4x5)
• Thirty-two :30s videos (each delivered in English & Spanish)
  • 4 marketing message videos, Western Dental CTA (16x9)
  • 4 marketing message videos, Brident CTA (16x9)
  • 4 marketing message social videos, Western Dental CTA (4x5)
  • 4 marketing message social videos, Brident CTA (4x5)

 

TIMELINE: For the full project timeline please see the Assets section.

 

TONE:

• Informative, upbeat, authoritative ("Western Dental is the #1 provider of orthodontics in the U.S.”)

 

EXECUTIONAL MANDATORIES: 

• The videos must be driven by VO and feature text overlays with some light motion graphics.
• You will need to create :30 & :15 videos for each of the below Key Marketing Messages. 

  • Orthodontist Supervised - Treatment overseen by the #1 provider of orthodontics in the US. Only a trained orthodontist supervises the treatment.

  • Affordable - More affordable than leading other brands, Bite-sized payment plans all fall under the benefit of affordability. 

  • Complete Correction - straightens all your teeth, not just the front few.

  • Virtually Invisible & Fewer Attachments - Discreet & more comfortable - clearer material, stain-resistant, and fewer attachments.

• Videos must close with one of the designated taglines below and the CTA: Learn more at (either Western Dental logo or Brident Logo).

Taglines:

• Finally, straight teeth within reach.

• The choice is crystal clear.

• Bite-sized payment plans within reach. [or] Bite-sized monthly payment options.

• Let’s get it straight. [or] Let’s set things straight.

• When it comes to clear aligners, we’re [alt: Western Dental or Brident is] all about transparency.

• Western Dental [alt: we] helps more people straighten up and smile right than any other orthodontic group in the entire United States.

• Experience The ClearArc™ Difference

• Available exclusively at <Western Dental logo> [or] Exclusively at <Western Dental logo>
  #1 provider of orthodontics in the U.S.*

• Available exclusively in Texas at <Brident logo> [or] Exclusively in Texas at <Brident logo>
  A leading provider of orthodontics in the U.S.

EXPOSURE:

• Youtube & Facebook
• Adhere to Youtube and Facebook best practices which can be found here.

 

TARGET AUDIENCE:

• Adults 18-45 who have previously had braces and want a touch-up
• Adults 18-45 with a simple case who would not consider traditional braces
• Adults 18-45 who have not had orthodontic treatment but would like an orthodontist to evaluate them and present the options

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 1 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.