Sure, it's not even 2023 yet, but it's never too early to start prepping for tax season. No, seriously – why aren't you prepping your taxes right now? The good news is, the more you know about tax season – and the earlier you get started prepping your taxes – the better off you'll be come April 15. That's why H&R Block is looking for a suite of engaging, informative, and encouraging TikTok videos to help pretty much everyone get savvier about their taxes and understand the benefits of doing them properly.

To do that, we're looking for a series of four :15-:30 videos for TikTok, with two :06 cutdowns, that bring to life four pre-identified topics (listed out in Deliverables), within your broader creative approach. It's important that these videos have an elevated take on native TikTok filming styles, like POV angles, leaning into on-screen text for both messaging and effect, and playing into visual memes, but with a more sophisticated technical approach, more curated set design, etc.

This project is going to move pretty quickly – your first two hero videos must be mastered and delivered by Wednesday 12/21 – but production should be pretty straight-forward with room for you to bring a creative POV to how you'd craft these videos and make them attractive to Gen Z and Millennial audiences on TikTok.

Check out more information in the Background / Additional Details, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are six total video assets:

Four :15-:30 TikTok videos (9x16):
- Tax Season Starts Today
- Is My Dog Deductible?
- POV: Being an influencer/creator + taxes
- Ease of switching tax prep companies
Two :06 cutdowns (9x16):
- Tax Season Starts Today
- Is My Dog Deductible?

TIMELINE: For the full, expedited project timeline, click HERE.

EXPOSURE: TikTok, organic and paid. Potential use on IG Reels as well. Please review the platform best practices page.

TARGET AUDIENCE: 25+; eager to learn more about how best to do their taxes, get professional tax guidance, and get ahead of their tax prep.

TONE: Optimistic, insightful, assuring, educational, supportive.

EXECUTIONAL MANDATORIES:

You MUST be able to deliver the first two master files by Wednesday 12/21.
Due to the quick timeline, H&R Block is relaxing some of the standard pre-production approvals; therefore, you MUST be ready to present talent and location options on 12/8; if possible to present options for both in your pitch treatment, we strongly recommend doing so. H&R Block will provide pre-approved scripts during the short production window.
Talent must look 25 or older.
Talent must not pose as a tax pro. A neutral third party, small business owner and/or narrator roles are all fine.
Audio must come from Tongal's partner libraries; you may not use trending Sounds (sorry!).
Additionally, the Siri/TikTok AI voice cannot be used in these videos.

OPEN BID:

This is an open bid project, so you will get to set your own budget proposal for producing the four videos, up to $20,000 (up to $5,000 per video). The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $20,000 (up to $5,000 per video). Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
- What city and state you plan to film in
- Whether you are filming interiors or exteriors
- Approximately how many people you plan to have on set
- How you’ll account for testing, PPE, and distancing on set
- How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
- Whether you’ll have a dedicated compliance officer on set
SCRIPT (Optional): This should include dialogue from the video you intend to create.
STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

Requirements

Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
Videos must be in the English language or subtitled.
Limit 5 submissions per member, per Phase.
You must be at least thirteen (13) years or older to enter.
The Sponsor reserves the right to repost the contest.
In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.

Background

Objectives

Details

Requirements