Do you ever feel guilty for taking care of yourself and making your personal needs a priority?  

There’s so much pressure to spend more time with the people who depend on you (at home and at work).  And it’s so easy to just give into taking care of others and forget your own needs.  When you finally do have that one elusive moment to yourself, it’s often hard to enjoy it and take advantage!  But here’s the thing – putting yourself first will actually allow you to care for your loved ones in the best way possible.

Focusing on YOUR health and happiness means having a direct positive impact on how you interact with those around you.  When you’re ready to make a lifestyle change, Weight Watchers is there to help reset how you feel, how you think, and how you behave towards health and wellness.

For those of you not familiar with Weight Watchers, it is a weight-loss company founded in the early 1960s by Jean Nidetch in NYC, and has since grown to include millions of people around the world.  The Weight Watchers proven program is not a diet, but rather a lifestyle.  Your best self isn’t a magical number on the scale.  Weight Watchers wants you to see food as fuel for a healthy life, finding ways to move more each day, and developing the skills to unlock your inner strength so you can make healthy choices for life.  Yes, you will lose weight, but with Weight Watchers, you’ll also gain a whole new perspective on getting – and staying – healthy!

The goal of this project is to create a 60-90 second positive and anthemic Video that INSPIRES ACTION to prioritize one’s well-being by debunking the myth that putting yourself is a selfish act but rather a necessary one to make the most of life, reach your goals, and care for those you love.

We encourage you to think about ways you do or don’t put yourself first on a daily basis, and what small steps could you take to move in the right direction?  Check out this article from Thought Catalogue about why women who put themselves first are happier!  For example, only when you’re emotionally stable and love yourself can you really extend that love to someone else.  Oprah is a great example of a role model who preaches the importance of honoring yourself and putting yourself first. 

A Note to Filmmakers: We highly encourage you to think about ways to include real Weight Watchers members in your Video!

--Key Marketing Messages: 

• Put yourself first.
• Focusing on your health and happiness is actually the best thing you can do to take care of the people that are important to you.

 

--Target Audience:

The target audience is women from all walks of life and all backgrounds ages 25-54.  They are moms, spouses, friends, professionals, and many other roles that come with a lot of responsibility.  It’s hard for them to put themselves first, and they probably already know that about themselves to some extent.  They have considered or are considering trying to get healthier, but they aren’t obsessed with it.  More than anything, they are positive, friendly, and compassionate, and they enjoy what life has to offer.

--Tone: 

Knowing, upbeat, energetic, inclusive, and aspirational.  Open to witty sense of humor.  This should NOT be a somber or sad video.  Also, this should feel authentic and not overly commercial.  Weight Watchers is looking for a Video about a universal idea that is important for them to communicate.  Given this, they are open to a documentary-style video featuring real people.

--Exposure: 

Social channels including YouTube and Facebook.

Facebook Best Practices for Video Content:

• Make sure to frame your picture in a way that it can be cropped to 1:1 ratio. DO NOT shoot anamorphic.
• Tell visually engaging stories – The video should have a constant rhythm. Use text graphics, new frames, characters and settings to move the story forward. It is recommended that something visually happens every 3-5 seconds.
• The introduction to the video is critical. You need to capture viewers’ attention in the first 3 seconds. Slow builds do not work for this platform. The intention or hook should be revealed in the first 5 seconds of the piece. Consider a “Trailer” approach or using 2-3 lines of copy to frame/present the video.
• Storytelling needs to be driven by visuals. The audience should pick up on what the video is about without having to turn on audio.
• Frame your shots in a way that it works for square ratio as well as wide.
• Review your edits on a mobile device.

This Project will be worth a total of dollar amount and consists of 5 Phases: an Idea Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase.  Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA – Tell us your Idea for objective in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging.  The winning Idea creators will receive dollar amount each and a 5% one-time residual payment the winning Video based on their Idea.

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.
• Script (Optional): This should include dialogue from the video you intend to create.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $20,250 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $24,000 (subject to deduction for one-time 5% residual payment to eligible Idea winners). 

For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: PRE-PRODUCTION – The 1 Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• HEADSHOT  – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

 

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

 

PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will each create a Video based upon their winning Pitch.

WITH CUT-DOWNS:

NOTE: The :60-:90 Video for YouTube and the :60-:90 Video for Facebook are BOTH due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: $12,000 for the YouTube Video and $12,000 for the Facebook Video, which equals a total of $24,000.

 

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 6: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 40 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.