Did you know that 1 MILLION people attend Weight Watchers meetings EVERY WEEK!? But with the rise of foodtrackers and fitbands, individuals are starting to think they can manage their weight alone. Well, Weight Watchers has seen their program work for the past 50 years. That’s why they need your help to get the word out about “the magic of the meeting” and how it’s better to do it together.

 

Your authentic and inspirational Video should:

• Bring to life “the magic in the meeting.”
• Share the truly special meeting experience and capture the powerful connection that happens live, every week in Weight Watchers meetings.
• Show the unparalleled support from great leaders and motivated peers who are sharing their stories, their recipes, their tips and are “just like you!”
• Communicate that these people behind the brand are the secret to weight-loss success.
• Get potential members to sign up for Weight Watchers meetings.

 

NOTE: Weight Watchers will provide contact info for their star leaders and locations to the Pitch Winner and will assist in coordinating making the connection with them (BUT if you're a filmmaker and you know other people you'd like to feature who have had great Weight Watchers experiences, include that in your Pitch!).

 

===SPLIT===

Make and authentic and inspirational Video for Weight Watchers that accomplishes these things:

• Bring to life “the magic in the meeting.”
• Share the truly special meeting experience and capture the powerful connection that happens live, every week in Weight Watchers meetings.
• Show the unparalleled support from great leaders and motivated peers who are sharing their stories, their recipes, their tips and are “just like you!”
• Communicate that these people behind the brand are the secret to weight-loss success.
• Get potential members to sign up for Weight Watchers meetings.

NOTE: Weight Watchers will provide contact info for their star leaders and locations to the Pitch Winner and will assist in coordinating making the connection with them (BUT if you're a filmmaker and you know other people you'd like to feature who have had great Weight Watchers experiences, include that in your Pitch!).

 

 

The goal of this project is to create an authentic and inspirational 30-90 second Video, with a 15-30 second cutdown, that captures the magic of the Weight Watchers meeting and encourages people to sign up!

 

Demystify the experience of a Weight Watchers meeting in a way that makes people feel like this is a weight-loss solution that could be for them. Help Weight Watchers change people's perceptions of what really happens in the meeting and invite them to experience it for themselves.

 

People with little or no experience with the Weight Watchers brand have no idea what happens in a Weight Watchers meeting and assume the worst. Some think Weight Watchers has public weigh-ins, liken it to an AA meeting, or picture a circle of old ladies holding hands and talking about their feelings. They think Weight Watchers is outdated and not for them. In reality, once people actually attend Weight Watchers meetings, they realize what a powerful tool it is for helping them lose weight, and they become true believers.

 

NOTE: The ONE 30-90 second video and ONE 15-30 second cutdown video are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages: Call-To-Action: to sign up for a Weight Watchers meeting!

 

--Target Audience:

Weight Watchers current members are women 45-55, primarily Caucasian, who are looking to lose 40+ pounds. Now Weight Watchers is looking to recruit women on the younger side – age 35-54, with an aspirational, creative sweet spot of 35-40. She is overweight by 20+ lbs and has an affinity for seeking help (via apps, commercial plans or devices) vs going at it on her own. She is either a lapsed Weight Watchers member, or someone who doesn’t have firsthand experience with the brand, but has positive perceptions and is partially informed about what we have to offer.

 

CASTING NOTE: Talent in your video should be 35-45 years old.

 

--Executional Mandatories:

• Focus on the Weight Watchers meeting experience, not on other aspects of the program like online tools, apps, etc.
• Avoid outright weight-loss claims, such as “I lost 20 pounds on Weight Watchers in 6 weeks” or even “ I lost a lot of weight on Weight Watchers.”  However, we realize that you may get great footage of someone talking about their weight loss during filming of a meeting.  If any weight-loss claims are made, they must be accompanied by the following disclosure: People following the Weight Watchers plan can expect to lose 1-2 pounds per week.

 

--Tone: Authentic, inspirational, empowering, uplifting, positive, hopeful, optimistic and upbeat. Warm, welcoming, safe, familiar, friendly.

 

--Exposure: Intended for digital use on the Weight Watchers visitor site, YouTube and social channels.

 

--Inspiration / Information:

In priority order:

1.  Meetings are fun, dynamic and interactive

2.  Weight Watchers Leaders have lost weight – and kept it off – on the Weight Watchers program

3.  Meetings work for both men and women

4.  Each weigh-in is confidential

5.  You can participate in the meeting, or just sit back and take it all in

 

 

This Project will be worth a total of $15,000 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the Project Objective using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The ONE most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $7,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,500. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The ONE winner from the Pitch Phase will create ONE 30-90 second video, with ONE 15-30 second cutdown Video based upon their winning Pitch. The Judges will score the one winning Videos submitted by Pitch winner to determine the standings for the Video Phase.  Remember, the one Pitch winner will receive prizes.

 

NOTE: The ONE 30-90 second video and ONE 15-30 second cutdown video are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $7,500.

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of (5% of each Video amount,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 90 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

Additional Specs From Sponsor:

Format: High Quality QuickTime MOV files

Aspect Ratio: 16:9

Dimensions: 1920 x 1080

Compression type: ProRes 422 LT

Frame Rate: 24fps / 30fps

Audio: 48kHz, Stereo, 224kbps

Slating: All slating must be removed

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.