For 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Check out WeightWatchers' top performing TikToks from the past few months

WeightWatchers is the OG sustainable weight loss program for foodies. On WeightWatchers, you can enjoy all the foods you love and still lose weight, because no food is off limits. The program teaches you how to build healthy habits so you can lose weight in a sustainable way - without sacrificing all the things you love. To that end, WeightWatchers is looking for TWO different creators who can EACH make three unique TikTok videos that lean into the trends of the platform, while also demonstrating that WeightWatchers is all about the enjoyment of eating - and losing weight. 

The goal of these videos is to represent a happy and upbeat lifestyle that comes along with having a rewarding relationship with food. In addition to the three main videos, WeightWatchers is also looking to make alternate versions of each video with small changes (e.g. one version with voiceover and one with text-to-speech, or one version with branding in the first three seconds and one without) so they can test the main and alternative versions in conjunction to see which ones perform better. WeightWatchers will work with the greenlit creators in pre-production to figure out the best approach for the alternate versions. 

Your videos should feel native to the TikTok platform and lean into the trends and styles that would organically come across your "For You" page while still being tonally in-line with WeightWatchers voice on social media. Due to TikTok's weight loss ad policy, you CANNOT mention the exact number of pounds someone has lost, so you should consider leaning into visual storytelling to emphasize the efficacy and success of the program as results you can see. Check out WeightWatchers' top performing TikToks from the past few months to get a sense of how you can speak to the livability of the WeightWatchers program without calling out an exact number of pounds lost. WeightWatchers is open to having the greenlit filmmakers be the featured "talent" in the videos - they would just request that you join the WeightWatchers program first (WeightWatchers will provide you with a free membership code if you want to go this route), but also note that WeightWatchers is open to food-centric concepts with no talent on screen. 

Below are some thought starters for different TikTok trends that you can explore, but note that if you have other video ideas that feel native to TikTok that aren't on this list, WeightWatchers still wants to hear about it!

• Green screen testimonials
• Walk and talks
• "What I Eat in a Day" videos
• Replying to user comments to debunk myths about the program
• Results you can see: Feature member transformations that lend credibility to the efficacy of the program 

Your pitch treatment should provide at least FOUR unique TikTok video concepts, and WeightWatchers will work with the greenlit filmmakers to decide which THREE concepts will move into production. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for. Make sure to check out WeightWatchers' official TikTok account to get a sense of the brand's tone of voice and the type of content they typically post.

For your sample video, please create one short :15-:30 TikTok video. Your sample video should be created in a 9x16 aspect ratio and speak to the message "Weight Loss for Foodies." If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. You can even create your sample video in the TikTok app itself! The goal is to make your video as native to TikTok as possible.

 

DELIVERABLES: Each greenlit creator will create 6 total video assets.

• Three up-to-:60 TikTok videos (9x16)
• Three up-to-:60 alternate versions of the three main TikTok videos (9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• TikTok

 

TARGET AUDIENCE: WeightWatchers' main target audience is "life cravers" who are:

• Women between 30-50 with a household income of $50K+ 
• Unhappy with their weight, seeking to lose 25+ lbs
• Because of their busy lifestyle, don't take care of themselves as well as they should
• Food is their go-to facilitator for feel-good experiences
• Believe food isn’t functional. It’s an inspiring, immersive lifestyle!
• Hunger for human connection, shared stimulating experiences, and discovering novelty.
• Have the life motto: “if you’re going to do it, you might as well enjoy it!” 

 

TONE: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WeightWatchers' TikTok to get a sense of their brand tone of voice.

 

EXECUTIONAL MANDATORIES: 

• Your videos CANNOT feature an explicit number of pounds lost, per TikTok's weight loss ad policy. 
• You videos CANNOT show alcohol. 
• Your videos should ALWAYS have sound - TikTok is a sound-on platform.
• All graphics and the most important visual content should stay within TikTok's safe zones. 
• Your videos should highlight the most compelling footage and WeightWatchers branding in the first :03 of the video. 
• Your videos do NOT need to have a persistent WeightWatchers logo, since the logo is already visible via the account handle. 
• No "call to action" is necessary at the end of these videos. 

By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.

• SAMPLE VIDEO (REQUIRED): Please submit ONE short :15-:30 sample video (9x16) based on the information provided in the Objectives section. Your sample video should be created in a 9x16 aspect ratio and speak to the message "Weight Loss for Foodies." If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. You can even create your sample video in the TikTok app itself! The goal is to make your video as native to TikTok as possible.
  
  
• TREATMENT (REQUIRED): Your treatment should provide at least FOUR unique TikTok video concepts, and WeightWatchers will work with the greenlit filmmakers to decide which THREE concepts will move into production. Your treatment should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.