For nearly 60 years, WW has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WW app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

KEY MESSAGES ABOUT THE EFFICACY OF WW'S PROGRAM:

• For nearly 60 years, WW has helped millions lose weight with the latest nutritional and behavior change science.
• WW is proven to make losing weight easier.
• WW has over 1 million+ 5 star app reviews. WW's award-winning app makes it easier to lose the weight you want while eating the foods you love. And it's included in all memberships! You get:
  • Your own individualized weight-loss plan proven to help you eat well, move more, and get the results you crave.
  • 24/7 Coach chat, weekly progress reports, food barcode scanner, 11,500+ recipes, a restaurant database, and on-demand workouts.
• Most proven weight loss program ever
  • *Over 100 published studies, including 25+ gold standard randomized trials, demonstrate the effectiveness of WW for both weight loss and wellness outcomes.
• #1 Doctor Recommended Weight Loss Program
  • †Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients 
• WW Members Lose 2x More Weight Than Doing It on Their Ownᶿ
  • ᶿDF Tate et al., 12-month randomized multi-country trial comparing weight loss between the WW program to a do-it-yourself approach where resource guides were provided. Under review. Funded by WW International, Inc.

***Please See Important Updates to this Brief in RED.***

We all know winter is the most wonderful time of the year, and every festive holiday comes with equally-festive foods. Hot chocolate, holiday cookies, honey-baked ham... the list goes on and on. When you're a food lover (and who among us isn't?!), the last thing you want to do is deprive yourself of all the delicious seasonal foods and traditions that the holiday season brings. The good news is - WeightWatchers is designed for food lovers. You can enjoy the foods you love and still lose weight, because on WeightWatchers, no food is off limits. The program teaches you how to build healthy habits so you can lose weight in a sustainable way. You can enjoy that holiday cookie and not feel a single ounce of guilt!

WeightWatchers was made by people who love food, for people who love food - because loving food and wanting to lose weight should never be mutually exclusive. To that end, WeightWatchers wants to create social-first videos and still images that lean into the themes and trends of the winter season, while also demonstrating that WeightWatchers is all about the enjoyment of eating - and losing weight. 

WeightWatchers is looking to make assets specifically designed for three different social media platforms: Facebook, Pinterest, and TikTok. They are looking to greenlight THREE different creators, and each creator will be responsible for creating assets for ONE of those platforms. Each creator will receive a budget of $7,500 to create seven unique assets. 

When you submit your pitch, you will need to select your preferred platform from a dropdown menu. If you'd like to create assets for more than one platform, we highly encourage you to submit multiple pitches. 

This content should primarily be driven by motion graphics, but you can also incorporate lo-fi footage shot on your phone if your creative execution calls for it. WeightWatchers can also provide greenlit filmmakers with images to incorporate into your videos, if necessary. Please note: your concepts should be winter-related, but not holiday-specific. For inspiration, WW has included the following thought starters:

• Cozy winter comfort foods
• Crockpot meals
• Staying on track during the holidays while traveling
• Holiday cookies for cookie exchanges
• Christmas market finds (think of European Christmas markets)
• Peppermint recipes
• Resolutions that don’t have to wait for the New Year
• The gift of wellness

For your sample video, please create one up-to-:15 social video for your preferred social media platform. For Facebook, your video should be 4x5; for Pinterest, your video should be 2x3; and for TikTok, your video should be 9x16. Your sample video should speak to the message "Weight Loss for Food Lovers." Your sample video should also lean into winter themes & trends while still communicating that core message. You can access WW's logo HERE, brand fonts HERE, and color/style guidelines HERE. Your sample video should both tell a story and be designed for social media distribution.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Each greenlit creator will create 7 total assets: 

• Facebook
  • Five up-to-:15 Facebook videos (4x5)
  • Two still images (1x1)
• Pinterest
  • Five up-to-:15 Facebook videos (4x5)
  • Two still images (1x1)
• TikTok
  • Seven up-to-:60 TikTok videos (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Facebook
• Pinterest
• TikTok
• Please review the platform best practices page.

 

TARGET AUDIENCE: WW's main target audience is "life cravers" who are:

• Women between 30-50 with a household income of $50K+ 
• Unhappy with their weight, seeking to lose 25+ lbs
• Because of their busy lifestyle, don't take care of themselves as well as they should
• Food is their go-to facilitator for feel-good experiences
• Believe food isn’t functional. It’s an inspiring, immersive lifestyle!
• Hunger for human connection, shared stimulating experiences, and discovering novelty.
• Have the life motto: “if you’re going to do it, you might as well enjoy it!”

 

TONE: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WW's Instagram to get a sense of their brand tone of voice.   

 

EXECUTIONAL MANDATORIES: 

• Must include persistent WeightWatchers logo.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• SOCIAL PLATFORM DROPDOWN (REQUIRED): Please select which social platform you're pitching for. You can select Facebook, Pinterest, or TikTok. If you'd like to create assets for more than one platform, please submit a SEPARATE pitch for each platform. 
  
  
• SAMPLE VIDEO (REQUIRED): Please submit ONE up-to-:15 sample video based on the information provided in the Objectives section. You can access WW's logo HERE, brand fonts HERE, and color/style guidelines HERE.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. As a reminder, WW is looking for 5 Facebook-first videos and 2 Facebook-first still images. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

1. Preferred format for upload to the Tongal website is HD 720p 2x3. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.