It’s 2016, but calling 9-1-1 for help takes basically the same amount of time that it took back in the 1960’s. Texting, e-books, Netflix - our world has changed so much since then - shouldn’t our lifelines evolve, too?

Wearsafe is redefining the way we think about personal safety and innovating the way we access help. Wearsafe enables protection by connection – At the press of a button, connecting you with the right people at the right time, giving you and your loved ones peace of mind! It’s a peer to peer safety network.

Wearsafe is looking for one talented animator to create two fun and engaging 2D Animation Videos that showcase the ways in which technology has evolved since 9-1-1 was invented and explain why it’s time to finally upgrade our safety too.

Create two (2) 30-second entertaining 2D Animation Videos that showcase how technology has evolved since the 1960’s and convinces potential buyers to get with the times and upgrade to Wearsafe. Specifically, we would like these category introduction videos to:

• Inform people that calling for help using your phone is not efficient. Technology has advanced greatly in the last few decades: so your rescue from danger should be advanced, too.
• Introduce the value of Peer to Peer Safety. People that know you the best can make faster decisions. They immediately know when something isn’t quite right. They’ll hear what’s happening and where you are, getting you the right help, right away.

Note to Pitch Submitters: While a Script is not required during the Pitch Phase, please be sure to provide at least a detailed outline of your 30-second Animation Videos in your Pitch Treatment. Your videos should be based on the following thought-starters:

• Requesting help using your phone is a lengthier process than it needs to be. You need to take out your phone, dial, wait until it rings, then someone has to answer and take your information, then they call someone else and provide the information you shared, and then help gets dispatched. Make sure to highlight how Wearsafe is a simpler, faster solution, with better info to get the help you need.
• Smart mobile phones are dramatically different from older phones. Even with all these advances, calling for help has not evolved much. For example, 9-1-1 does not automatically know your location when you call in. Show all the advantages modern phones have over older ones. Make the case that it is time to evolve to our lifelines as well and upgrade to Wearsafe. Technology has advanced, so should your call for help.
• We engage with friends and family all the time, whether through social communities or a supportive conversation. Peer to peer safety connects us to our support network when we need it most. Show that Wearsafe brings safety to the 21^st century using all the best features of your phone (contacts, GPS, audio) to coordinate an appropriate, immediate response.

What you need to know about this product and service:

• We don’t want to come across as bashing 9-1-1. It’s more about the overall call for help that’s the problem, interacting with your phone, sharing location (9-1-1 doesn’t know if you are on a mobile phone) waiting for a response, sharing what happened.   
• Tag requires pairing with the Wearsafe App
• Requires a low cost monthly subscription for the services provided
• Tag only works when it is within 200ft. from your mobile.
• Your Network member needs to download the Wearsafe App (free) to receive alerts.

PRE-PRODUCTION NOTE: This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Animation Phase. You’ll also be required to participate on pre-production phone call with the Sponsor to discuss your Pitch and feedback. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.

 

IMPORTANT: You may not begin executing your animation until all Approvals are completed and the Animation Phase has officially begun.

If you’re selected as a Pitch Winner, a Tongal producer will email you to help walk you through the Pre-Production and Approvals process.

 

--Key Marketing Messages: 

Tagline: Wearsafe connects us when we need it most.

--Target Audience:

• Runners immediately get the difficulty in calling for help, getting your phone out of an arm brand, interacting with your phone, dialing, waiting for a response, and sharing what happened. 
• While we know the Runner is a target audience, we want to ensure that we’re not just showing the phone being stored in the running arm band, pocket, purse, or backpack. 

--Executional Mandatories:

• The content should NOT take a fear based, negative approach. It needs to be positive.
• DO NOT explicitly say that the product “saves lives.”
• Leverage where possible the Wearsafe’s Orange brand color – pantone 1585 See Brand folder: https://brandfolder.com/wearsafe-labs

 

--Tone: Confident, Trustworthy, Innovative, Fun and Engaging.

--Exposure: Intended for use in Social Channels, YouTube and Digital.

This Project will be worth a total of $20,000 and consists of three Phases: a Pitch Phase, a Pre-Production Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.

• Script (Optional): This should include dialogue from the video you intend to create.

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

• VO Samples (Optional): Casting notes or concepts, etc.

• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

The one (1) most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $10,000 to help create the Animation. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Animation Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Animation submission, you will win an additional $10,000. All Pitches will remain private until after the winner of the Animation Phase is announced and the Project is complete.    

 

PHASE 2: PRE-PRODUCTION – This project includes a Pre-Production Phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for Approval before moving onto the Video Phase. You’ll also be required to participate on pre-production phone call with the Sponsor to discuss your Pitch and feedback. The Approval items for this project are:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Animation Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.

 

You may not begin execution your animation until all Approvals are completed and the Animation Phase has officially begun. 

 

PHASE 3: ANIMATION – The Pitch winner from the Pitch Phase will create two (2) 30-second Animation Videos based upon their winning Pitch.

--Animation Phase Payout:  the winner of the Animation Phase will earn $10,000 1^st Place Prize.

 

--Music:  Tongal has partnered with three premiere music providers:  JinglePunks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Videos MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.