***SCRIPT PHASE SUBMISSIONS must be based on these top three Ideas listed below. You MUST submit three scripts, one per winning Idea*** 

1. Keeping her safe through the years

Sponsor Note: The sponsor loves this Idea, and would like for you to showcase the girl/daughter as a confiden, successful, and strong woman as a result at the end of the video

2. A Reassuring Touch

Sponsor Note: This idea is very unique and has a great brand fit. Pressing the button is a such a key reason for why this product is different than simply using a cell phone to call for help and the touch of button is seamless. The only concern is that the act of touch can get creepy depending on how it is executed. The Sponsor would like you to be careful when developing the Script so that we avoid any creepiness.

3. Will you be in my network? 

Sponsor Note: The brand is excited to see where this Idea goes. The network is another key difference to the benefit of using Wearsafe. The Sponsor wants to ensure that this commercial does not end up feeling like a hallmark ad -- too overly sentimental. 

 

Life is unpredictable. We can find ourselves in situations that are uncomfortable, uneasy, even threatening. It isn’t always easy to tell if a situation will escalate, and if you’ll find yourself in need of help.

 

Wearsafe has redefined the way we think about personal safety. A Wearsafe tag enables protection by connection – keeping you in constant touch with the people who know you best. With Wearsafe you can protect yourself and those you care about with ability to quickly and discreetly connect with the right people at the right time. By pressing a button, Wearsafe brings your family and friends to you when you need them most. Wearsafe gives consumers something that is priceless… peace of mind.

 

Peace of mind is now wearable! Help generate awareness for Wearsafe by developing the stories and scripts for Videos that connect this new innovating and empowering product to people’s nature to care and protect their loved ones, and that showcase why it is a necessity to their daily routines.

 

What you need to know:

• Wearsafe sends your network an alert featuring email, text and push notifications; GPS location; and live audio from the scene, plus with Wearsafe Rewind you get :60 seconds of audio from before the alert was sent.
• Audio, location, group chat creates a “virtual situation room”.
• Tag requires pairing with the Wearsafe App and a low monthly subscription to send alerts.
• Your network members can download the Wearsafe app for free to receive alerts.
• The Wearsafe tag is waterproof and can be discreetly worn.
• Send alert from up to 200 feet away from your smartphone.
• You can call 9-1-1 directly from the app.
• Wearsafe has a community across 30 countries and more than 200 campuses. The product is being sold globally.
• Wearsafe tracks location only when the Tag is pressed.

 

 

 

 

Develop three (3) Scripts for 60-second videos to generate awareness for Wearsafe by telling a compelling story that strikes an emotional chord and goes beyond just showing what the product does.

 

Ultimately, it is important that the Scripts for the Videos make the Wearsafe brand offering understandable (especially to parents). They should help drive traffic to Wearsafe.com, and get people to share the video and lead to a subscription purchase.

 

--Key Marketing Messages:

• Protection for those that you love most.
• Wearsafe makes letting them go a little easier.
• Peace of mind even they are far from home.
• Never too far away to protect them.
• You don’t always have access to your phone.

 

--Executional Mandatories:

• The content should NOT take a fear based, negative approach. It needs to be positive.
• Convey a sense of Wearsafe fitting into consumers’ lives seamlessly – i.e. how could it be used every day?
• The product will need to be featured in the videos to showcase its potential and direct usage.
• DO NOT explicitly say that the product “saves lives.”

 

--Target Audience:

• Parents – mom or dad who wants to protect their daughter when she’s not with them, and have peace of mind knowing that she’ll be ok.
• Active Runner – An active enthusiast who wants the added peace of mind knowing that if something happens, she has access to her network of friends for help.
• Women walking or living alone.

 

--Consumer Insight:

• Parents worry about other people assaulting their child.
• Rise in campus sexual abuse, extreme “partying” and lack of adequate security.
• Parents letting go can be one of the most difficult things a parent has to do.
• Having peace of mind even when their child is not home. 
• Their child using poor judgment.
• Being the best parent.

 

--Tone: Confident, Resourceful, Smart, Trust Worthy, Empowering, Innovative, Credible.

 

--Exposure: Intended for use in Social Channels, YouTube and Digital.

 

 

 

 

This Project will be worth a total of $3,000 and consists of 2 Phases: an Idea Phase and a Script Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA - Tell us your Idea for a 60-second Video to generate awareness for Wearsafe and higlight how much of a necesity it is in peoples' lives in 140 characters or less.  Remember, an Idea is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging. The five (5) most entertaining Ideas will be selected as winners. Each of the five Concept winners will receive $250 upon submitting their Winner's Affidavit and IP Assignment. There are no residuals on this project.

 

PHASE 2: SCRIPT - Create three (3) SCRIPTS [Upload as PDF]  for 60-second Videos to generate awareness for Wearsafe based on one of the winning Concepts selected to move forward at the end of the Idea Phase. These will be called out in the brief and project forum at the start of the Script Phase. You can use the text box to provide a log-line or overview of your Scripts using 250 characters or less. The three (3) most compelling Scripts will be selected, and the one (1) winner will receive $1,750 upon submitting their Winner’s Affidavit, IP Assignment, and final revised script. All scripts will remain private until after the Project is complete. 

 

--Script Phase Payout: The one (1) Script Phase winner will receive $1,750 upon submitting revised scripts.

 

 

 

 

 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Limit 5 submissions per member, per Phase.

 

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor will be entitled to reasonable revisions on the Scripts submitted without providing additional compensation.

11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.