Production Note - this just in! 

Mug wants all WILDCARD SUBMISSIONS to focus on "Dog" (their English Bulldog brand mascot). Make really fun wildcards about Dog, in the tone of Mug -- see #mughug, "How to Live Like Dog" tips, etc below -- and integrate Mug rootbeer bottles and cans.  More details below: 

• Each Wildcard creator should submit TWO 15-second Videos to be considered for this project. Single Videos will not be considered.
• Make people fall in love with Dog and want to see what he’s up to next -- do you know any influencer Bulldogs like "King Bentley the Bulldog" who want to star in these Mug Wildcard videos? There could be more in store for you, like a branded photoseries around holiday :)  
• Dog must be an English Bulldog with brown and white coloring.
• Product packaging that is shown in videos should be situational—if the setting is the dinner table use a 2 Liter, if grilling use cans, etc.
• This project moves fast: Rough Cuts are due on July 31st!

 

Ever see a yoyo and immediately get transported back to awesome childhood memories? Or maybe you hear the Animaniacs theme song and somehow you still know every single word?

 

Well here’s another one. You remember Dog. Peering from a soda fountain, or a cool, refreshing can of Mug Root Beer. One sip and you remember good times, sitting around the dinner table with family, or in the backyard with friends and neighbors. Mug Root Beer is a classic that has endured way better than yoyos or our favorite animated series. The brand’s playful, fun attitude reminds you of fond memories with family and friends, especially with dinner or as a treat on a summer afternoon, but its modern take is what keeps you coming back for more, and makes you want to share it with your own family.

 

So here’s where you come in: Mug Root Beer wants to remind people everywhere that they LOVE Mug – AND, of course, their fun mascot, Dog. Get ready to bring the playfulness of the brand to life in TWO 15-second Videos!

 

===SPLIT===

 

Production Note - this just in! 

Mug wants all WILDCARD SUBMISSIONS to focus on "Dog" (their English Bulldog brand mascot). Make really fun wildcards about Dog, in the tone of Mug -- see #mughug, "How to Live Like Dog" tips, etc below -- and integrate Mug rootbeer bottles and cans.  More details below: 

• Each Wildcard creator should submit TWO 15-second Videos to be considered for this project. Single Videos will not be considered.
• Make people fall in love with Dog and want to see what he’s up to next -- do you know any influencer Bulldogs like "King Bentley the Bulldog" who want to star in these Mug Wildcard videos? There could be more in store for you, like a branded photoseries around holiday :)  
• Dog must be an English Bulldog with brown and white coloring.
• Product packaging that is shown in videos should be situational—if the setting is the dinner table use a 2 Liter, if grilling use cans, etc.
• This project moves fast: Rough Cuts are due on July 31st!

 

Mug Root Beer wants to remind people everywhere that they LOVE Mug – AND, of course, their fun mascot, Dog. Get ready to bring the playfulness of the brand to life in TWO 15-second Videos!

Using Dog in your spot is strongly encouraged.

Share how Mug is the perfect beverage for group gatherings with family and friends, whether you're eating dinner with the family or hanging out with the whole neighborhood!

 

The goal of this project is to create pairs of 15-second Videos to remind people why they love Mug (great taste and a modern take on a classic beverage) and encourage them to share Mug whether they’re at home at mealtime spending QT with the family or at a gathering with family and friends. Mug also wants people to understand that the brand, and the brand’s mascot Dog, are playful, fun, and NEVER dusty, old fashioned, or stuffy like – ahem – some other root beer brands. Mug belongs with classic, memorable moments, like a family dinner, and makes them fun and playful.

 

IMPORTANT NOTES:

Each user should submit TWO 15-second Videos to be considered for this project. Single Videos will not be considered.

Wildcard creators: Make people fall in love with Dog and want to see what he’s up to next.  

Other specifics:
Must be English Bulldog - brown and white.
Product packaging to be shown in videos -- it can be situational—if the setting is the dinner table use a 2 Liter, if grilling use cans, etc.

 

--Inspiration:

• Listen: https://www.youtube.com/watch?v=REHfRCYvie8
• #MUGHUG video produced for Mug this year: https://www.youtube.com/watch?v=pzhw304jkw8
• Generations (family time togetherness): https://tongal.com/work/qx7rai

 

--Key Marketing Messages: No specific marketing messages, but your Videos should:

• Remind consumers why they love Mug-- great taste and a modern take on a classic beverage.
• Differentiate Mug as a modern-classic; less-stuffy brand over other competitors.
• Allow Mug to stand out in the playful, fun family time space.
• While not required in every Video, bringing to life the brand’s mascot, Dog, is STRONGLY ENCOURAGED.

 

--Target Audience: Moms who have fond childhood memories and want to create new ones with family and friends -- particularly around meal times. She is fun-loving and doesn’t take herself too seriously—she can still play kickball and hula-hoop with the best of them.

 

--Executional Mandatories:

• Either the Mug logo OR product MUST be shown within the first 3 seconds.
• Your Videos should feature a minimum of 4 people together to communicate family/community gatherings, especially at mealtime. If you choose to focus your Videos on Dog, you can focus on promoting a strong love for him as a character instead of having a family/meal focus.
• Anything that incorporates “Dog” as an interactive brand personality encouraged. For example some have tossed around the idea of “How to Live Like Dog” to communicate a more relaxed, fun take on life. If you were a Dog writing an advice column, what would he say?
• Given Mug’s family focused positioning in the root beer category, they are very open to a more progressive definition of families, including nontraditional families (LGBT).
• AVOID:
  • Snarkiness, sarcasm, anything overly-sentimental.
  • Non PepsiCo food labels for packaged food or beverage.
  • Crude/vulgar humor or language.
  • Music with rights required.
  • Third party logos.
  • No perceived harm or inhumane treatment of animals (i.e. no dogs drinking root beer!)

 

--Tone:

• Light-hearted, playful, happy, nostalgic, and slightly mischievous—like The Little Rascals.
• Centered around food, family, connection—like Soul Food.

 

--Exposure: Intended for usage for on social media and YouTube.

 

--Product: Product is widely available but will be provided to Pitch winners and select Wildcard creators on a first come, first served basis.

 

 

This Project will be worth a total of $22,500 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute TWO Videos based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create two Videos.  Additionally, upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submissions, you will win an additional $5,000, at a minimum, and have a chance to compete for the $9,500 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The 2 winners from the Pitch Phase will each create TWO 15-second Videos based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission. The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video pair along with the 2 winning Video pairs submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 2 Pitch winners, along with the 1 Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $9,500 and 2nd place $5,000 and 3^rd place $5,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $475 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. Each Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.