Wallapop is coming to New York City!
If you’re wondering “what’s ‘Wallapop?’” That’s totally understandable - we’ll explain. However, if you’re wondering, “what’s ‘New York City?’” then this probably isn’t the project for you.
Wallapop is an app for iOS and Android that shows you what people around you want to sell: bikes, sofas, iPads, etc. – Wallapop also lets you sell whatever you want to your neighbors. Think of it as a mobile, local fleamarket.
Although you may never have heard of Wallapop until just now, millions of people in Europe use the app everyday to buy and sell stuff. It’s like a geo-specific, less creepy version of Craigslist or Ebay.
Now, Wallapop is ready to launch in America and NYC is their first destination. Wallapop really wants to blow the doors off their launch and they want YOU to help them come up with creative, non-traditional ways to make their mark in the Big Apple. By non-traditional, we mean: don’t think of ads for TV, Billboards, Radio, etc. – think of something unique and creative that will get people’s attention in NYC!
Be sure to check out the Wallapop app for inspiration:
The goal of this project is to come up with creative, nontraditional Big Ideas (in 500 characters or less) for how Wallapop can announce its launch in NYC, raise awareness of its service, and drive people to check out its mobile app on android or iOS.
Wallapop is looking for Big Ideas that could make a great impact and reach at least 5,000 people.
--Key Marketing Messages:
· Make money from your old stuff!
· Buy great new things!
· You’ll find everything you’re looking for!
· When neighbors trade with neighbors, everyone benefits.
--Target Audience: Men and Women 16-40 in urban, densely populated areas.
--Executional Mandatories:
· Your Big Idea must be specifically about how to raise awareness about Wallapop’s Launch in NYC.
· Your Big Idea must not be about forms of traditional advertising like TV, Billboards, Radio, etc.
Wallapop wants to see nontraditional submissions like live activations, events, and whatever else you can come up with.
--Tone: Off the beaten path, unique, creative, attention-grabbing.
This Project will be worth a total $2,500 and consist of a Big Idea phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: BIG IDEA – Tell us your Big Idea for Wallapop’s NYC Launch in 500 characters or less.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submissions must be in the English language.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 50 Big Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.