From iconic matches and celebrated storylines to record-breaking premium live events, 2023 marked a historic year for WWE. To help celebrate the year and get fans excited for what's to come in 2024, Peacock - the streaming home of WWE - will be creating a series of animated social assets recreating different iconic WWE moments for 2023. In order to help those assets feel like they are part of a cohesive series on social media, Peacock is also looking to create a set of motion graphic title cards that can be placed at the start of those social assets. Creating those title cards will be the goal of this project.

As this content will be running in December, around the holiday season, the Peacock team would like the design of the title cards to reflect the season with some sort of winter or holiday design elements. That said, it should still be immediately clear from the design that this is WWE and wrestling-themed, and feature Peacock-branding in some way. An initial idea the team was interested in was creating an advent calendar-style animation that could open to reveal the different top wrestling moments of the year, with each of the social videos being one of those moments. However, the Peacock team is open to any and all ideas you think could work well to capture attention on social, and get people excited to watch the animated recreations that will follow the title card. 

From a technical standpoint, we will be looking to create title cards that are both 16x9 and 9x16, so any concept that you consider should work well in both horizontal and vertical formats. The title card should be no longer than :03 in duration. In addition, because these cards will be provided to the teams that are working on the animated recreations of the WWE moments, any sort of transitions out of the title card should be exported on alpha channels. Title cards can feature sound design if it works well for your concept, but any music in the final assets will need to be from Source Audio (more on this in the Project Requirements section below). 

For the purposes of your pitch, we're asking that you put together a short proof of concept of your approach to the title card. This does not need to be completed animation, and should really serve to help visualize your overall creative concept. We've put together a folder of Peacock logos HERE, should these be helpful. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are two total video assets.

• One animated title card (16x9, 9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Facebook
• Instagram
• TikTok
• Twitter
• YouTube

 

TARGET AUDIENCE: Core and passive WWE fans with a focus on the Family, Gen Z, and Millennial segments.

 

TONE: Generate excitement for 2024 by celebrating the best moments of 2023.

 

EXECUTIONAL MANDATORIES: 

• Any logos or text in the 9x16 title cards will need to be within TikTok safe zones. 

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.

• TITLE CARD PROOF OF CONCEPT (REQUIRED): For the purposes of your pitch, we're asking that you put together a short proof of concept of your approach to the title card. This does not need to be completed animation, and should really serve to help visualize your overall creative concept. We've put together a folder of logos and other brand assets HERE, should these be helpful. 

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  

• TREATMENT (Optional): If it's helpful for communicating your creative vision, you can also submit a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.