Background

USA NETWORK TV SHOWS YOU CAN USE:

Objectives

When it comes to big personalities, no one does it better than USA Network. And when it comes to big moments, there are no bigger moments than the action on WWE's Monday Night RAW. So... how about we mash some of these characters and moments together - pairing over the top commentary & audio from Monday Night RAW with USA fan favorites like Law & Order: SVU, Chrisley Knows Best, Growing Up Chrisley, the upcoming Chucky TV series, or Chicago PD? 


That's the goal here: we're looking for you to create an entertaining :30 mashup video juxtaposing scenes from some of USA Network's most popular TV shows with existing commentary or audio from Monday Night RAW. What you decide to pair is entirely up to you, but the goal is definitely to go for laughs. We've also provided a list of TV shows that you can pull from in the Background section below, but note that no USA Network branding or title cards are necessary for your video. This isn't ultimately about paying fan service to existing fans of any particular program; it's about entertaining everyone, and converting fans of one show to become fans of the channel itself. 


Cleverness is key with any mashup - it has to feel unexpected and surprising - and much of that comes from some kind of comedic twist, so think about how you're going to set expectations, and then you're going to defy them to get a laugh. It's also important that your edit feels seamless, so think about trying to establish some consistency in the cuts through dialogue, grammar, music, and other audio. The internet does great mashup commentary videos like this all the time, with everything from kitty cats to shopping carts in a windy parking lot, so there's tons of inspiration out there, and we know you'll have fun here.


For your pitch submission, we're looking for you to edit a :30 sample video pairing audio from Monday Night RAW with a scene (or scenes) from one of the series in the Background. It's not realistic that we'd be able to provide assets for this phase, so you should scour YouTube and any other sources you have for the footage and audio you need to build your edit. We'll ultimately provide high-res footage if you're selected. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES:

 

TIMELINE: For the full project timeline

 

EXPOSURE: USA Network owned social media accounts, including USA's Instagram, Twitter, and Facebook.

 

TARGET AUDIENCE:

 

TONE: Celebratory, clever, surprising, fun, bold, broad, and comedic.

 

EXECUTIONAL MANDATORIES: 


Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.




Requirements

  1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  9. Videos must be in the English language or subtitled.
     
  10. Limit 5 submissions per member, per Phase.
     
  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

  14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.